Liu Xiang collaboration with Nike has more than ten years, HuangXiangYan said, "I really think he is an amazing person." From Athens to Beijing to London, Liu Xiang, each time the achievements of the Nike "marketing miracle."
In 2008, Liu Xiang out of the race to bring Nike public relations crisis. Nike's rapid response time, and Tencent QQ launched a joint marketing public relations crisis.
Defeat for the defending team or do these two cases prepared in advance, but did not think the result will be out of the race. In many brands are still taken by surprise when the same day, Nike has established a partnership with Tencent "QQ love wall - Blessing Liu Xiang", a launch immediately strong response by the users. Nike Through QQ network communications platform that enables rapid dissemination of Nike's marketing information diffusion, making millions of QQ users in the shortest possible time to receive this information.
Nike was launched Nike Free 7.0. ad is "love sports, even if it breaks your heart." Liu Xiang in the ad is no longer running past the image, but with a calm face and the word "love games, love to fight all the dignity, love it win another one back, love to give everything, love honor, love frustration, love sports, even if it breaks your heart. " By these means, the Nike sports marketing embarked on a humanistic warmth route.
After the end of the Olympics, will be held in Shanghai next Nike Festival of Sports (Sports Department). HuangXiangYan revealed, this time the contents of the entire event will be used to do the micro-channel. She said: "We want to give it a try, hoping to use the micro-channel approach to communicate with the children to do." This August 24th, the 25th, the 26th three days of activities at the Shanghai Stadium, the focus will communicate with the micro-channel is complete.
HuangXiangYan also said, "We will not completely abandon microblogging." "There is a team meeting with the micro-channel, listen to their views, to develop an entirely new way." HuangXiangYan Nike Free Women. said.