April 27, the world's leading technology and services supplier Bosch Group announced in Beijing in 2011, the Bosch Group's consolidated sales in China reached 42.3 billion yuan, an increase of 13%.
Bosch China the results of steady growth, thanks to the excellent performance in China three business: Automotive Technology Bosch's largest business sector in 2011 to create sales of 24.9 billion yuan, an increase of 7%, again higher than average growth of the automotive market; due to the manufacturing industry to upgrade and infrastructure to speed up a series of market demand, the Industrial Technology business is the strongest growth momentum in the last year, an increase of 28%, sales reached 10 billion yuan; addition Consumer Goods and Building Technology business to continue to maintain the momentum of steady development, sales increased 18 percent, reaching 7.3 billion yuan.
After the release of the above results, the International Business Daily reporter interviewed the Bosch Group Managing Director, Asia-Pacific region is responsible for the centenarians Sai Ke and Mr. Bosch (China) Investment Co., Ltd. President, Dr. Chen Yudong.
International Business Daily: We note that since last year, the growth of China's auto market is gradually stable, many enterprises will face a Ebb Tide. Bosch in China's development strategy will be adjusted in such market conditions,? How to adjust?
Yu-Dong Chen: We do not exist the problem of the adjustment strategy, because we have been to provide customers with good service, regardless of customer size. But this is not to say that we have the same scale of investment in projects of all sizes. Our choice of projects will be very professional, careful calculation of inputs, outputs, and risk. So far, many small car manufacturers use our technology. Our R & D can be applied to many off-the-shelf technology to reduce costs, to avoid possible risks, so we do not worry too much turmoil. To the current situation of the automotive industry in China, about 80 percent of the business concentrated in the top 20 customers in the Chinese market concentration is relatively high. Therefore, we still adhere to the current development strategy, and did not make major changes.
International Business Daily: In China, new energy products is probably when equipment in the car?
Yu-Dong Chen: Most of the projects we undertake are not "demonstration projects" are generally put in the commercialization of products in the market. We are fully commercial products to R & D and investment, the first product should be put on the market at the end of this year or next year. Fully applied to the production of products should be put in the first half of 2013.
Ke Rui World: worldwide, Bosch and 13 automobile manufacturers, joint projects, more than 20. Our first appeared in the street cars, Porsche's hybrid vehicles, in addition to Peugeot's diesel hybrid products. In the next three years, the number of Bosch products will be greatly improved. For electric vehicles, now the biggest challenge is in the battery. The battery problem is too big, too heavy, too expensive, not enough travel, this is a worldwide challenge. In addition, within the city limits, we need to do is a battery of standardized, to ensure that our investment returns could further enhance the unit costs to decline further. In 2011, the German government and the Chinese government signed a memorandum of understanding, mainly on our battery and electric vehicle technology. China and Germany through joint co-operation to accelerate technological breakthroughs in this field.
International Business Daily: the Bosch Chinese company has been to seize new opportunities, new aspects are worthy of your input in the Chinese market, can bring profit?
Yu-Dong Chen: automotive business, Bosch currently has three large plate.
A clean technology-related products, which includes many aspects. In China, our company is the first domestic production of gasoline direct injection control system including nozzles, controllers.
Second, the security-related products. We hope that the loading rate of the ESP can be a breakthrough and progress. This year we developed for the mini-van the ABS / ESP products, this is very beneficial for the Chinese automobile and road safety.
The third is to improve the comfort of the product, the automatic parking system on display at the show, as well as a new instrument panel and automotive multimedia systems, we are doing very well. Two days ago announced the us and 奇瑞埃泰克's joint venture company, was also in the automotive multimedia systems, products, and these will bring more business and turnover.
In conclusion, we do the three products are very suitable for the needs of the automotive industry to provide a good foundation for future development.
International Business Daily: Future electric cars may take a long time in order to popularize hybrid, Toyota has to enter the Chinese, including the establishment of R & D center in Changshu, in addition to the powertrain plan. What is the business of Bosch hybrid? Amount about how much? The risk of how to control?
Yu-Dong Chen: Currently, Bosch's hybrid products in the global market put many manufacturers, including Volkswagen, Bosch products. In China, we have the power electronics, motors and other related products and control technology. The same time, we also offer electric vehicles, plug-in hybrid technology. In Suzhou, we do a brake energy recovery system. In the industrial layout, hybrid temporarily in China officially put into operation, our continued investment. We hope to put into production later next year, the amount can increase, specifically how, but also the policy of government support.
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