Trendy Men Fuel Demand as Male Jewelry

July 25 [Wed], 2012, 15:23
Franck Marty likes jewelry. And not fair on his wife. Marty, a rugged 52-year-old French TV maker, diagrams he spends approximately 3,000 ($4,162) a annual on silver rings and other baubles. The Parisian says jewelry carries greater significance when worn at men and aids set him apart.

Not for much longer. Rings,Brm Watches 3MTV-52-N, neck necklaces, and bracelets "for him" are becoming more popular as convention is abandoned in some parts of the earth and showing status gains importance in others. Sales this year of men’s jewelry priced on $700 will probably rise 9.9 percent to a record $2.54 billion, more than quadruple the gain forecast for always luxury goods, researcher Euromonitor International estimates.

"It’s a sign of power," says Philippe Pascal, who was in dictate of watches and jewelry at LVMH Mot Hennessy Louis Vuitton for 10 years until early March. "The thrones of England and France used to wear jewelry bigger than Liz Taylor’s." At LVMH’s Chaumet, which devised Napoleon Bonaparte’s imperial knife, and its Fred jewelry element, which made the ruby and diamond necklace Julia Roberts wore in the film Pretty Woman, rings and bracelets have become the hottest-selling men’s goods.

Euromonitor estimates bargains of men’s elegance jewelry rose 8.7 percent last year and 3.8 percent in 2009. This year’s prediction is about double the acquire seen for women’s high-end jewelry and men’s elegance watches. Once associated in Europe with gay and macho men, "it’s becoming far more the regulation that men are dressing jewelry without creature stereotyped," said Fflur Roberts, brain of elegance merchandise research by Euromonitor.

Just as women have adopted masculine styles such as jeans and suits, extra guys are now experimenting with clothing and accessories often related with women, according apt Irish designer Jonathan William Anderson. Donning jewelry is an enhancement of namely, he says. "Wardrobes as men and women have chance homogenized," says Anderson, who sported a leather jacket, T-shirt, and half a creased skirt over jeans as he showed his women’s accumulation during Milan’s Fashion Week.

Growth is fastest where jewelry is yet ingrained in male mores. Sales in India, where wealthy men have worn necklaces, armbands, and bracelets for centuries, ambition surge 59 percent, to $194.4 million, in 2011, Euromonitor estimates. The increase means India will vault onward of the U.S. to become the world’s third-largest mall for men’s jewelry, after China and the U.K. As European jewelers like Cartier and Bulgari, which LVMH agreed to purchase this month, open stores in India, a new generation of affluent purchasers "wants the brand as well," Roberts said.

China will stretch its guide as the largest market for men’s luxe jewelry this year, Euromonitor predicts. Demand follows a surge in new wealth: The digit of Chinese value more than $150 million rose 50 percent a year between 2000 and 2010, according to brokerage CLSA. Affluent Chinese are younger than their counterparts in other countries and have a greater lust for status characters,Baume & Mercier Watches Linea, CLSA says. Gold is the preferred metal, and Cartier,Armani AR0648 watch, Bulgari, and Montblanc are the most popular jewelry brands surrounded China’s new millionaires, the brokerage says. Sales there are set to mushroom 14 percent, to $570.7 million, according to Euromonitor. There "will be meaningful claim for jewelry by men from the Pacific district," says Andrea Morante, capital executive commander of Italian jeweler Pomellato. "We have to get ready."

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