Yahoo's new email: A step in the right d

December 12 [Wed], 2012, 11:00

The struggling internet company rolls out its first product upgrade under new CEO Marissa Mayer

In her first major move since taking the helm at Yahoo in July, CEO Marissa Mayer on Tuesdayan upgrade to Yahoo Mail, the once-ubiquitous email service that has since beenin popularity by Google's Gmail. In aon Yahoo's blog, Mayer said the faster and cleaner interface would be available on all platforms, including the iPhone and Android:

You've told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day. And we've listened. Starting today, the new Yahoo! Mail is fast, easy and available anywhere you go.

Keeping users on Yahoo Mail is critical for the struggling company, which has been losing the battle for advertising dollars as its popularity dwindles. Email services are a perfect vehicle for advertisers, since they're "as close to personal delivery as you can get," . Furthermore, Yahoo Mail offers users "links to Yahoo content pages with expensive brand advertising on them,"

But it will be an uphill climb. While Yahoo Mail is the most popular webmail service, , the only major email service that has gained users (and a lot of them) in the past year has been Gmail. In addition, while Mayer has prioritized creating a "coherent mobile strategy," Yahoo in the past has "failed to keep up with rivals when it comes to integrating innovative mobile and social media features," . Analystsmaking Yahoo Mail consistent across all platforms is an important and necessary step in that direction. But the true test for Yahoo is if users will continue to use its products as they increasingly turn to smartphones as their principal method of accessing the internet.

View this article onGetIssues of The Week

Other stories from this topic:

Analysis: The List: Burning Question: --

http://arianabbmz.enjin.com/forum/m/8370918/viewthread/5011917-full-april-maadhathil-film-high-quality
http://friendfeed.com/rkkfud/4395f924/download-saudaji-film-in-ipod-quality
http://friendfeed.com/uhebyz/b5280562/lowrance-explorer-c-plus-expedition-gps-movie
http://verniceom.blog.free.fr/index.php?post/2012/11/27/The-Full-Gaddaar-Movie
http://pinterest.com/pin/386254105510889214/
http://friendfeed.com/tipbomu/b24585af/my-left-eye-sees-ghosts-movie-download
http://friendfeed.com/mqaibya/0f0dc0a8/zartliche-haie-movie-theater
http://friendfeed.com/uueon/b29c8c15/to-victor-movie-download
http://pinterest.com/pin/500884789776284193/
https://github.com/gregorialyaip/bobkyu/issues/new
http://blog.yahoo.com/_QKF3Z3C5XE67FNXPZC7BWI3VXQ/articles/1053858
  • URL:https://yaplog.jp/cheryluonl/archive/12
Comment
小文字 太字 斜体 下線 取り消し線 左寄せ 中央揃え 右寄せ テキストカラー 絵文字 プレビューON/OFF

不正な自動コメント投稿を防ぐため、チェックボックスにチェックをしてください。

利用規約に同意
 X 
禁止事項とご注意
※本名・メールアドレス・住所・電話番号など、個人が特定できる情報の入力は行わないでください。
「ヤプログ!利用規約 第9条 禁止事項」に該当するコメントは禁止します。
「ヤプログ!利用規約」に同意の上、コメントを送信してください。
P R
カテゴリアーカイブ
月別アーカイブ
https://yaplog.jp/cheryluonl/index1_0.rdf