One Way Link Building is one of the most popular ways to boost the popularity of your links for SEO. Link building is one of the simplest way for you to reach out to the desired audience. Link building is a backbone of off page optimization SEO; without quality back links your site will not boost organic ranking. There are different link building techniques like; article submissions, directory submissions, social bookmarking, forum submissions, blog commenting etc. In the present scenario every company which owns a website, wants it to be as popular among the internet users as possible and get maximum number of hits on the site. Link building enables you to be just a finger tips away from a potential customer. Compared to reciprocal links, these unidirectional links are much harder to acquire. It can really increase your search engine ranking and boost credibility. If you want to rank well on search engines, tapping this option is crucial for the success of your business. In sites such as Google, link popularity is an important measure in evaluating web pages. It determines the authority of a site based on the quality of the links and the ranking of the site that links to your website. This is a vote in favor of the site. Link building is a process where in number of inbound links to your website are formed. Of course, it all depends on the kind of links that are being fed to your site. If your site is linked to crap site then it will not improve your organic ranking. Every SEO company is now generating quality backlinks; after recent Google Panda updated. Good sites linking you to their sites can increase your favorable votes. So organic ranking mainly depends on on page optimization as well as quality link building.