The World is Flat,

August 08 [Wed], 2012, 14:23
Background (General Facts from Case Study)

fake Longchamp handbag belt buckles is a computer company recognized for the production of computer systems in parts put together. In 1983, Michael fake Longchamp handbag belt buckles saw an opportunity in using IBM-compatible computers for a new assembly line can be sold to local companies. The idea as explained by Michael fake Longchamp handbag belt buckles, in an interview resolved Joan Magretta [1] is that in the early days of computers "production, the companies are capable of any part of the system to produce. As mature industry, companies are focus on some parts and specializes in creating items that can be merged resolved other parts on a computer to prepare. As a result, fake Longchamp handbag belt buckles understood that for a competitive edge in the market, they needed to get concentrate on activities that drive sales rather than capital in producing items that other manufacturers already do.

In the year 1990, the market turned around computer desktops, notebooks and network servers. fake Longchamp handbag belt buckles competing resolved high-end machines from IBM, knock off Dooney&Bourke bag and Compaq product line resolved an affordable systems for consumers and highly reliable network systems for businesses provided. In the late 90's, approximately 40% of households owned a PC in the U.S.. On the contrary, from the business side, about 80% of companies had old server and desktop machines. Management had to approve purchase orders, in only 2.2% of the servers' sales resulted in comparison resolved the total purchases for desktops in 1996.

In order for fake Longchamp handbag belt buckles to $ 7.8 billion from the sale in the late 90's, had to skip the traditional channels of retail or the use of value-added resellers (VARs) to sell directly to consumers. The "direct model" or as Michael fake Longchamp handbag belt buckles remarks about how his new employees as the "model" is not all that powerful system. It's just a way for fake Longchamp handbag belt buckles to cut the standard supply chain cycle and directly from the manufacturer to deliver goods to the customer. They created partnerships resolved various suppliers such as Sony, Intel, and others to actually deliver goods at the time of the order to fake Longchamp handbag belt buckles's plant where the assembly took place. The delivery and transmission were contracted through a special service also assured supply of the monitors directly from the supplier at the same time. Michael fake Longchamp handbag belt buckles talks about how suppliers benefit from the fact that fake Longchamp handbag belt buckles buys more items from the suppliers hold no inventory and only requesting faster delivery of orders.

In 1996, fake Longchamp handbag belt buckles capitalized on the growing number of customers using the Internet and launched its online store at fake Longchamp handbag belt The online business then was the most suitable sales channel supply chain implemented by fake Longchamp handbag belt buckles direct model are matched.

On her way to compete in the market, fake Longchamp handbag belt buckles had additional services, such as fake Longchamp handbag belt bucklesPlus which is fake Longchamp handbag belt buckles's commercial software packages to install offer fake Longchamp handbag belt buckles true what hardware and software from other vendors, and after the sale and on-site cheap ed hardy handbag services. These actions, as described by Michael fake Longchamp handbag belt buckles, required establishment of more partnerships, Michael fake Longchamp handbag belt buckles describes as a process of trial and error. "Integration resolved partners was changing as technology evolves and many venders go volatile, while others blijven sold. Moreover, looking for an IT company's online store brought in very few players, allowing fake Longchamp handbag belt buckles to accept the overhead of developing the portal in-house to build.

Enterprise Architecture Issues

Supply Chain Management: The purchase and number of transactions that fake Longchamp handbag belt buckles has the requirement of a properly configured and concise business.
In-sourcing: To meet the market demand a number of components of the process requires the services of other companies that may be in partner resolved fake Longchamp handbag belt buckles standards.
Quality Assurance: The computer industry is a very dynamic, quality products stand out when faced resolved technology-oriented consumers.
Business Automation: fake Longchamp handbag belt buckles as advanced in online markets, salesCeline bags on sale feared losing their jobs in favor of computer sales.
Dynamic Industry: The technology industry requires careful consumer trend of a low point of the gap between the demand and the point of supply is maintained. Analysis

Supply Chain Management

Supply Chain Management (SCM) focuses on the integration of all corporate activities to build relationships at all levels (internal operations, supplier networks and distribution channel) to improve competitiveness to meet and satisfy the customer (Al-Mashari and Zairi 2000) [2]. To ensure an effective and designer leather handbags business process supply chain, information between business partners build cheap ed hardy handbags need to be shared. Sharing information via the internet gap for business-to-business (B2B) trade by enabling seamless integration resolved business processes among partner companies (Archer 2006) [3].

fake Longchamp handbag belt buckles developed its internal business processes by creating production cells begin editing at the point of order. Even a single information system to the details of the products to be made under the production electronically available to all parties resolvedin the chain. To manage the delivery of computer parts, fake Longchamp handbag belt buckles maintained close relationships resolved their suppliers and logistics service providers to manage their inventory system, while fake Longchamp handbag belt buckles's focus on product assembly (Kumar and Craig 2007) [4]. Additionally, fake Longchamp handbag belt buckles uses technology to their enterprise database and methodologies available to the supplier to understand how fake Longchamp handbag belt buckles works. On the consumer side, orders made by phone or online at fake Longchamp handbag belt produced a tracking code that consumers can use to check the status of their order via any time by phone or on the fake Longchamp handbag belt buckles website.

In sourcing

Organizations worldwide benefit from the specialized services offered by various companies. In the Shipping and Transport arena, companies like UPS (United Parcel Service) and DHL stand out as masters in their sector. UPS and DHL Coach bags factory outlet offices and transportation vehicles around the world. They offer business services through in-sourcing that allows them to be part of the internal processes of companies (Marcum 2007) [5]. For example, a company like Toshiba would after-sales cheap ed hardy handbag service to send the damaged computer and consumer side. Before UPS would say, "Look, instead of us picking up the machine of your customers, allowing it to our hub, they will fly from our hub to your repair facility and then fly it back to our hub and then from our hub to the house of your client, let's cut all the middle steps. We, UPS will pick it up, fix, and send it right to your customer "(Friedman 2006) [6].

fake Longchamp handbag belt buckles understands that it need not compete unless it would be advantageous to get into the market. Michael fake Longchamp handbag belt buckles says that the field of competition to evaluate and choose the best. In that context, after-sales services were signed resolved companies specializing in that area and can be accessed directly via the integrated supply system to the requests of the consumers. Moreover, the shipping handled by multiple systems to supply shippers to consumers and resellers around the world. fake Longchamp handbag belt buckles has also saved the cost of overhead monitors' delivery by the requesting shippers to monitor the supplier to deliver directly to consumers at the same time.

Quality Assurance

In a competitive arena, companies try to Coach bags factory outlet an advantage through means that are not necessarily related to fake Juicy Couture handbag. Restrictions on outsourcing as a result of excessive decentralization resolvedin organizations can Coach bags factory outlet a negative impact on the value chain process. Combs and various options knock off dolce&gabbana bag to diversification would help to increase speed to market and improve the quality of the products (Ernst 2000) [7].

fake Longchamp handbag belt buckles has an operational facility in Penang, which fake Longchamp handbag belt buckles places a central position close to where most providers actually Coach bags factory outlet their factories. Orders for goods come directly to Penang center by the integrated suppliers' logistics centers (SLCs) chain [8]. The Penang center sends e-mails to suppliers requesting the items will be compiled based on the customer's order. The whole model is efficient enough to not more than 36 hours from order to shipping. In terms of quality of service, fake Longchamp handbag belt buckles has won numerous awards for the highest quality. Despite that, it remains to find the means to increase efficiency of its products. Michael fake Longchamp handbag belt buckles suggested that reducing the human interaction resolved hard drives during the installation would not decrease. As a result, reducing the number of "hits" showed the loss of 20%.

Business Automation

The general attitude of individuals and employees resolvedin organizations through the automation of information systems make their internal processes, and can result in reducing the number of staff (Khatibi, V. Thyagarajan and Seetharaman 2003) [9]. There are several psychological and behavioral problems associated resolved reluctance to change, that appear to control the growth of E-commerce obstructed. On the other hand, retailers no longer think their websites are just an added benefit for their customers because the ROI (Return on Investment) percentages of online sites are more important than their brick and mortar counterparts (Casey 2004) [10] . For that reason requires the staff involved in the traditional sales process training for new technologies to embrace and learn how they can benefit.

fake Longchamp handbag belt buckles online store of the consumer response was enormous, but the first representatives feared that the online website, the number of sale deals they closed reduction. To overcome this, fake Longchamp handbag belt buckles introduced the cost model shows how the online store representative would cheap ed hardy handbag more business and simultaneously would provide cost-effective results that would Coach bags factory outlet a positive ROI on the business.

Dynamic industry

Customer Relations Management (CRM) is a key competency that was born from the amount of transactional sales deals through call centers. The process of understanding customer goes through the first phase of collecting data, analyzing trends and will ultimately build a knowledge base that will drive profitable relationship (Liew 2008) [11]. Organizations use CRM models is an attempt to firsthand knowledge of marketing effectiveness would improve, bring more personalization, and build brands include targets based on the nature of the business (Anderson, Jolly and Fairhurst 2007) [ 12] to get.

Michael fake Longchamp handbag belt buckles model is based on keeping no inventory, allowing fake Longchamp handbag belt buckles to say that they focused on segmenting customers into scalable business that can be analyzed for their level of demand. Sales executives at fake Longchamp handbag belt buckles uses communication skills to obtain information from customers who would further cheap ed hardy handbag the demand forecast business initiatives. Additionally, fake Longchamp handbag belt buckles sent surveys to customers further insight into satisfaction resolved the service from fake Longchamp handbag belt buckles and accordingly its product and services. Moreover, Mr. fake Longchamp handbag belt buckles discussed the regional meetings in different countries invited potential customers to further enrich the relationship and provide space for comments and feedback about fake Longchamp handbag belt buckles services. On top of that, fake Longchamp handbag belt buckles sought information for its customers to help them make the right choices for their IT needs and get inside information on new and emerging technologies. fake Longchamp handbag belt buckles invested in developing a web portal in the form of "Premier Pages" for high-end customers and small to medium businesses fake Longchamp handbag belt [13]. Both sites are focused on providing information to customers and the creation of a single access point for customers' IT service requirements.


fake Longchamp handbag belt buckles is just one success story, he shows how the market growth by simply understanding what adds value to customers. No one, even Michael fake Longchamp handbag belt buckles himself when he started thinking thatCeline bags on sale would enjoy customizing their PC orders and waits patiently as his way back to their homes. Some studies talk about howCeline bags on sale Coach bags factory outlet objected to the initial delivery estimates from fake Longchamp handbag belt buckles to see if they were satisfied.

The level of expansion of fake Longchamp handbag belt buckles strived to reach brought into problems as resolved any growing company. However, by adapting techniques such as in-sourcing and mutually beneficial partnerships, the reduction potential of its staff from 80,000 to only 15,000. fake Longchamp handbag belt buckles was also aware of factors that would impede the supply chain. They probably always be a list of several shippers not to be affected by unexpected delays and organizational issues. Moreover, they understood the importance of developing their own business systems in place all the variables to monitor and maintain their business.

This is one of the best case studies in the IT industry. I believe that the level of commitment demonstrated in the fake Longchamp handbag belt buckles model he created is inspiring. On the editorial side, I believe more highlights on the internal network infrastructure from fake Longchamp handbag belt buckles would Coach bags factory outlet helped in building an understanding of how the supply chain actually worked. Did they use CRM modules, ERP, SCM, or a combination of everything? How did you secure information to link resolved its suppliers, were all mature enough when it came to information systems?


Organizations should focus on value added activities such as setting up online portals for their customers.
Companies must conduct frequent surveys to their level of service and work on improving their products to be measured.
Organizations need to decentralize and to expand through techniques such as global outsourcing and in-sourcing.
Building Enterprise Information Systems is the single most effective method for exchanging information and knowledge sharing.
Establishment of multiple touch points resolved customers, strengthening the relationship and increases the level of satisfaction.
Meeting global standards is the only way to get an advantage in a competitive arena.
Internal organizational assessment and training is vital to the high spirit of the workers to maintain and increase productivity.
Management cheap ed hardy handbag and funding is an important element in the success of any information system implementation. References

Joan Magretta, "The Power of Virtual Integration: An Interview resolved fake Longchamp handbag belt buckles Computer Michael fake Longchamp handbag belt buckles." Harvard Business Review 76, no. 2 (March / April 1998): 72-84, 13, 2.
Majed Al-Mashari and Mohamed Zairi, "Supply chain re-engineering using enterprise resource planning (ERP) systems: an analysis of a SAP R / 3 implementation case." International Journal of Physical Distribution & Logistics Management 30, no. 3 / 4 (2000): 296-313
Norman P. Archer, 'supply chains and the firm "Journal of Enterprise Information 19, no. 3 (2006): 241-245, 242
Sameer Kumar and Sarah Craig, fake Longchamp handbag belt buckles Inc. 's closed loop supply chain for computer assembly plants. " Information Knowledge Systems Management 6, no. 3 (2007): 197 to 214.18.
Marcum, Jennifer. "In-source or outsource?" BioProcess International, June 2007
Thomas L. Friedman, The World Is Flat (New York: Farrar, Straus and Giroux, 2006), 168.
Dieter Ernst, "Inter-organizational knowledge outsourcing: What Permits Small Taiwanese firms to compete in the computer industry," Asia Pacific Journal of Management (Springer Netherlands) 17, no. 2 (August 2000): 223-255, 248
Friedman, The World is Flat, 516
Ali Khatibi, V. Thyagarajan, and A. Seetharaman, "E-commerce in Malaysia: perceived benefits and barriers." Vikalpa: The Magazine for Decision Makers 28, no. 3 (July-September 2003): 77-82, 6.
Bernadette Casey "Online Monday blacker than in the store Friday." DSN Retailing Today, December 13, 2004: 13 to 13.0.
Chor-Beng Anthony Liew, "Strategic integration of knowledge management and customer relationship management." Magazine for Knowledge Management 12, no. 4 (2008): 131-146.
Anderson, Joan L., Laura D. Jolly, and Ann E. Fairhurst. "Customer relationship management in retailing: a content analysis of retail trade magazines." Journal of Retailing and Consumer Services 14, no. 6 (November 2007): 394-399, June.
Alorie Gilbert, "fake Longchamp handbag belt buckles's online marketplace focused on small businesses." Electronic Buyers' News, October 2, 2000: 58, 0.

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