Vans Atwood Mid Shoes Walnut

November 14 [Wed], 2012, 10:22
Any music genre you can think of will have some kind of fashion subculture but perhaps few have been as predominant as the skateboard scene. Since the late 70s skateboard culture and fashion has been a prominent player in the fashion world, influencing everything from sportswear to designer clothing. A certain amount of this can be attributed to companies creating fit for purpose clothing and footwear while having to cater to a desire for fashionable attire. Vans shoes are possibly the most predominant brand in the skate world and have managed to move on from the small subculture into mainstream designer footwear.

The first Vans shoes were sold in 1966 and they have been popular within the culture since then but it was not until 1994 when the brand was able to help its name reach people beyond the subculture. In this year the company began putting money behind sponsorship which helped boost the brand.Vans Chukka Boot Canvas Tan/Black However the initial sponsorships were within the skate culture so although they were expanding they were still being held back by the size of the market. However, in the following year Vans shoes became the primary sponsor of the Warped Tour which would prove to be one of the most popular music festivals in the US. The festival plays an eclectic choice of music featuring a mix of rock and hip hop music. This allowed the brand to finally reach new customers who were not necessarily part of the customer base the brand was already popular in.

Thanks to endorsements and further sponsorships the brand has continued to grow and become a name known worldwide. Due to the acceptance by the hip hop community Vans shoes were able to break the attachment as a 'skater brand'. This is thanks to Hip Hop groups who share a love of the skate scene such as The Pack who released a song in 2006 specifically about the brand and The Neptunes. This allowed the brand to expand within the Hip Hop scene which creates a fashion that is very much lead by predominant artists.

After this, Vans shoes were no longer seen as a skater brand which allowed them to gain acceptance within the designer footwear market. This has also allowed the brand to break away from the small range of shoes that sold well and allowed them to sell a wider range of shoes which is something they have always struggled to do, and was the cause of them filing for bankruptcy in 1983. Having this freedom has let them continue to expand their ranges and maintain their position within the designer footwear market.

Chris Foster is an enthusiastic writer in the subject matter of Vans shoes. Vans Authentic Shoes Canvas Black with CrossBones The website recommended by Chris Foster have been thoroughly researched and come highly acclaimed from direct experience. Take a look at this great range Vans shoes today, to create the perfect new look.
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