Dongfeng Citroen C5 rolled of line

September 17 [Mon], 2012, 17:05
Dongfeng Citroen C5 rolled of line
Dongfeng Citroen’s second plant started to dump truck construct Oct. 2006 and the designed production is 150,000 units for first phase. This Nov.17 the first C5 Citroen car rolled of line of the new plant. According to the joint venture, localized C5 will be powered by a 2.3L VTCS engine and Tiptronic transmission. From the comparision with competitors and the pictures released by the joint venture. Styling of C5 is attractive and the price will be an last key issue for the car. reasonable specification and price will help the new standard car make a good start in the booming auto market.
Standart car segment is the most profitable segment in China. International automakers all put great effort in this segment with their best products. Honda's Accord, Toyota's Camry and Nissan's Teana is the most competitive dongfeng truck china Japanese products. Passat, Magoton from Volkswagen also have good performance. PSA has no product in this segment in China so far, and the current compact models are struggling to survive. It's interesting to see the coming performance of C5 in China. Anyhow it will be a good lesson for those doing marketing in China auto market.
Dongfeng Citroen one of the earliest cummins engine parts joint venture in China but its market porformance is just ok. Compared with automakers such as Volkswagen, GM and those Japanese automakers, PSA's performance is really not good. Chinese customers always complian the interior and parts price of French cars. If PSA wants dongfeng cummins engine the second plant can run by its fully production, firstly it has to solve the problems of service and spare parts high prices, and then try to improve the quality of its cars' interior. If it does not know what to do, why not to see the cars by Volkswagen?
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