In 1984 the company signed Michael Jordan to an endorsement agreement. Michael Jordan was, at that time, just getting into the NBA and earning his presence felt there and in advertising and marketing. The yr just after signing on with Nike his shoe grew to become the signature product for them, the Air Jordan.Nike was immediately put in to the forefront of basketball while using the air jordan max. As the shoe was banned from the NBA as it did not meet the gown code Michael was fined every last time he wore them. That led to even more publicity towards the firm, Michael Jordan, and also the Air Jordan line. These fines kept all of them for the news and also the public's brain.