Nike products and user data story begins in 2006. That year, Nike began to try social networks and online communities, and Google co-created World Cup-related social network, called Joga. Subsequently, Nike has with Apple to launch: Nike iPod Sport Kit. This suite at Nike's new Moire soles of sports shoes built a sensor, and the sensor can connect with Apple's iPod nano music player wireless receiver communicate with each other. When the iPod playing music, you can insert some information on voice prompts telling the runners ran their distance and running speed. The iPod will be recorded during each run down running time, distance, and other information, and that information can be Nike's website Nikeplus.com (ie Nike +) to help runners develop relevant training programs and share the results with the target .
After a few years, Nike launched the Nike + product across nike kd 6. multiple product lines. For example: Nike + and Nike + GPS chip can measure the running data, Nike + Basketball bounce recording can be recorded.
In 2011, Nike launched Nike + FuelBand. This is a high-tech sports wristband, it breaks the barriers between the various product lines, measure everything "movement": including washing dishes, stair climbing, cycling, clubbing, with a unified "fuel value" records all user the movement.
The wristband technology anatomy as follows: it comes with 20 mini LED lights, connected by Bluetooth with iPhone, built a chip called the axis accelerometer, the algorithm will automatically match your moves according to a variety of sports categories. It is composed of red to green LED light flashes to indicate that you are consuming more calories.
The figures disclosed in accordance with Nike, now the world there are about 5 million Nike + runners login website (here become the world's biggest online sports community) and see their performance. If you count Facebook and Twitter fans, Nike has a huge social network. While no financial details about the Nike +, but analysts said, Nike +'s membership increased in kd 6. 2011 by 55%.