September 7, fake celebrity Hai Report, released in July Nike NIKE ZOOM HYPERDUNK 2011 basketball shoes sold in the U.S. in the same shoes two paragraph ZOOM cushion, while sales in China, but only a ZOOM cushion, there has been internal and external quality differences. Moreover, the domestic selling price of the unified 1,299 yuan, while the Nike U.S. official Cheap Air Max 90. website of the prices of the same product is $ 125 (about 780 yuan or so), 500 yuan lower than domestic.
September 8, Nike respond quickly that misuse of the forefoot and rear foot were built ZOOM AIR publicity materials, are willing to refund the original price, and Air Max 90 Sale. for each buyer bear 300 yuan restocking fee.
September 12th, a netizen said on the microblogging, wearing a 10-year Nike has finally broken his trust 10 years ago Nike. But today's Nike so what?
This question while interactive disc in public opinion over. The Nike recognized under the false propaganda, has been suggesting, has been manufacturing regarded as a classic of the "Nike model" is not vulnerable to the attack? The last 10 years, Nike continues to expand itself through the globalization of the Internet, but in the vast global internet Nike internal management system among the least from the current point of view, but the lack of a matched healthy immune system, to improve the self-correcting ability to make internal and internal, between internal and external synergies between the ability to run even more efficiently.
In fact, in the consumer-centric transformation process, Nike is facing a variety of challenges, Nike's production cost control, improved logistics system issues and cross-sectoral and inter-regional communication and coordination problems, etc., are will emerge. This is the Nike encountered "ceiling."
From Chang'an Avenue north, all the way along Wangfujing Street can be enriched through the colored background annotate any kind of business culture as a symbol of the crowd, you can directly arrived at Wangfujing street Nike flagship store in Beijing. A young man named Wang presented on a Mac just a pair of Air ForceOne (Air Force One) custom orders, soon in the Nike online server, Wang's orders to appear in the list of production preparation.