That cohesive culture begets tangible benefits, such as talent retention. At Nike, you're a rookie if you've been at the company for less than a decade. Workers quote the company's maxims like the Ten Commandments. More than a dozen tell me, independently and unprompted, "Be a sponge" and "If you have a body, you're an athlete." "We can almost finish each other's sentences," Parker says. "But not in a drinking-the-Kool-Aid, cultlike way."
That self-image is infused into every marketing message and product release, and transferred to a public eager to finally be let in on the secret. The more exclusive the presentation of those products and brands, the more nike cortez shoes . they are desired. Parker borrowed more than a bullshit meter from Steve Jobs. No wonder consumers and media line the block for both Apple and Nike product launches.
"There's a halo effect of being seen as an innovative company," says Forrester's Sarah Rotman Epps. "It's hard to overstate how important it is that Apple CEO Tim Cook is seen wearing one of your products onstage at an Apple event," as he was with a FuelBand during the iPad Mini launch nike cortez. last October. Never mind that Cook sits on Nike's board. The cool kids are sitting at the same table, and you're invited.
After leaving that secretive garage on the corner of campus, the one labeled A, I'm told I won't be able to locate it again. It's that hidden, my handlers say, like a witch's cabin that vanishes into the woods.
It seemed like a nike cortez leather. challenge. So the next day, I go hunting. I search in the rain for 45 minutes, down endless little roads. Finally, there it is--unguarded, intact, no laws of physics denied.
Another Nike myth busted? Perhaps. But I can't go in; the garage is empty. The lights are turned off. The building is there, but the ideas inside are gone. The secret is kept.