An industry source told the "Daily Economic News reporter" reporter pointed out that the entire industry crisis is real outbreak in 2011 led to market saturation, increased inventory, which directly affect the number of orders and the inventory cycle. Data show that the first half of Anta average inventory turnover days has risen to 50 days.
The industry admitted that the first half performance Anta disclosure means the industry since last year, the estimated shortage situation this year, "Historically, the Olympics is a great opportunity, but - the difference is, the London Olympics seem to stimulate the market little effect. "
Performance indicators across the board decline in the situation, the pace of expansion is slowing Anta.
Already published "and shops plan" Anta in the first half and even the closure of some stores, the data show that as of the first half, the number of ANTA ANTA stores its only increased from 29 to 7807, children's sports store increased by only 59, but the Sports Lifestyle series stores decreased by 198, retaining only 689.
The industry believes that, when the market becomes saturated, growth performance on a single-store profitability of enterprises put forward higher requirements, "Now the inventory of goods sold, has been engaged in promotion, so improving store profitability does not arise. "
For most companies, the inventory will continue to be the theme of the next period of time, accompanied by high inventory bring pressure to perform or not to eliminate in the short term.
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