This summer, Nike will be Shanghai, Beijing and Guangzhou as the core to the National Radiation, select communities nearby sports venues, playing sports hotspot city, the city becomes the playground, to encourage Air Max 90 Sale . young people to leave in the evening TV computer to exercise, so they like to "go out after eight pm movement" the idea.
Runners Wang Weijia once a professional athlete, in November 2012 she joined the NikeRunClubBeijing, since every Tuesday to Sanlitun collections. Summer with her departure from the Sanlitun store Nike runners 30-40 people, winter less.
In Beijing, Nike's Sanlitun store was build into a gathering place for runners, runclub can organize every Tuesday Buy Nike Air Max 90. from 30-40 people running, around the embassy area and perimeter Sanlitun Village, close to 3 km.
The store changes for Nike now provides an experimental base. In addition to runners who interact with each other, but also for this running specialty store user detection while running their own feet "problem", to teach them how to better protect the foot choose running shoes.
August 2007 Beijing Olympics last year, Nike Wangfujing in Beijing opened a large flagship store. In April this year, media reports said, this hotel in Beijing APM mall Nike store after the expiration of the lease will be withdrawn, a fast fashion brand (meaning H & M) will be settled. Beijing APM Leasing Manager Wang Yandan in an interview, said that Nike would like to renew the lease, but "we do not want the."
Nike does not want to fast fashion brand as a competitor. "But our mission is to focus on doing their own thing, not in the same competitive platform inside, Nike, and they will not compete on price."
The same problem, Japan's Uniqlo is the kind of answer, "Even Apple is also our competitors, because consumers always such money on hand, is not it?"
Nike now need to spend a lot of effort to do is to make consumers believe that sport is life a cool thing. This means that the industry may in part be seen as a popular industry.