In 2008, Liu Xiang out of the race to bring Nike public relations crisis. Nike's rapid response time, and Tencent QQ launched a joint marketing public relations crisis.
Defeat for the defending team or do these two cases prepared in advance, but did not think the result will be out of the race. In many brands are still taken by surprise when the same day, Nike has established a partnership with Tencent "QQ love wall - Blessing Liu Xiang", a launch immediately strong response by the users. Nike Through QQ network communications platform that enables rapid dissemination of Nike's marketing information diffusion, making millions of QQ users in the shortest possible time to receive this information.
Nike was launched ad is "love sports, even if it breaks your heart." Liu Xiang in the ad is no longer running past the image, but with a calm face and the word "love games, love to fight all the dignity, love it win another one back, love to give everything, nike sb dunks. love honor, love frustration, love sports, even if it breaks your heart. "By these means, the Nike sports marketing embarked on a humanistic warmth route.
After nike dunk. the end of the Olympics, will be held in Shanghai next Nike Festival of Sports (Sports Department). HuangXiangYan revealed, this time the contents of the entire spongebob nike dunks. event will be used to do the micro-channel. She said: "We want to give it a try, hoping to use the micro-channel approach to communicate with the children to do." This August 24, 25, 26, three days of activities at the Shanghai Stadium, the focus will communicate with the micro-channel is complete.
HuangXiangYan also said, "We will not completely abandon microblogging." "There is a team meeting with the micro-channel, listen to their views, to develop an entirely new way." HuangXiangYan said.
Nike's success is very simple, because we know that young people like, what is required, Nike just did what he should do. Employing a style of Nike inspirational language to motivate consumers, no matter who you are, Nike convince consumers that you can do. It tells people to pull ourselves together and take action.
Nike has always believed and respected "as long as you do" (just do it) concept, proved truly Nike, Nike succeeded.