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September 21 [Wed], 2011, 17:28
Today every person claims, Tencent could be the business any correspondence with the video game, simply by marketing electronic items earnings, and also sometimes promote to offer advertising and marketing. Can be viewed being a seasoned with the Oriental World wide web business Tencent furthermore by means of web marketing, one of the most standard solution to generate income. Thus, the way to take action?
Tencent's web marketing Review:



Earnings info coming from over time (Number 1, Number a couple of), Tencent web marketing earnings progress will be comparatively secure, nevertheless the overall earnings share regarding lagging powering the net value-added companies (which includes gambling enterprise), cell and also telecom value-added companies, amount regarding overall profits plus a progressive lower. This season, as an example, web marketing earnings has been 13. 7 thousand yuan, significantly powering the net value-added companies (15. forty-eight thousand) for your cell and also telecom value-added companies earnings (29. a couple of thousand) regarding 50 percent the whole earnings share simply 7%.

Deconstruction Tencent Web marketing: Site consumer separated the entire world, lookup advertising and marketing to adopt away from

From your conventional viewpoint, Tencent advertising and marketing about different programs serves as a "spread. inches By way of a huge products, the particular site Tencent, QQ consumer, QQ area, QQ audio, QQ Present, QQ Tencent video clip and also cellular phone companies have established different advertising and marketing places.

From your sensible viewpoint earnings, site, QQ consumer as well as the search results could be the principal web marketing earnings Tencent structure (Number 3). Examination regarding a few huge advertising and marketing profits for your 1 / 4 regarding (Number some) demonstrates the original advertising and marketing and also consumer site can be a long-term help Tencent advertising and marketing web marketing earnings with the a couple of prevents, the location where the past will be comparatively secure revenue, which usually revenue imbalances, even though the lookup will be area of the earnings progress will be suffered.

: Site Advertising and marketing: the proper execution regarding standard, secure earnings

Being a site, "recruits, inches Inspite of the QQ. com movement continues to be positioned initial, nevertheless the mass media, brand name consciousness will be vulnerable, the costs and also advertising and marketing earnings lagging powering Sina and also Sohu. Following your institution regarding quite a while, the particular everyday Tencent site advertising and marketing earnings, count on the particular "puerile" and also catch the entire world Pot as well as other crucial revenue-generating options to keep up.

From your costs viewpoint, Tencent site using a seasoned in comparison to catch the particular motivation remain breaks. To be able to 2011 Q2-Q3 Tencent and also Sina provide newest illustration regarding web marketing, QQ. com residence advertising adverts (3-4 Carousel) value regarding 20-25 thousand and evening, although our own advertising and marketing provide identical sort, for your excellent moment (8: 00-15: 59) 280 000 and a couple of hrs to be able to 500, 000 and tyre and nights. Lasting, Tencent site advertising and marketing earnings enlargement, nonetheless count in the marketplace to boost the brand name reputation and also value to accomplish.

: Consumer Advertisement: pervasive, uncomfortable robust, risky earnings

Number 3 displays, QQ consumer advertising-quarter overall profits have been smooth weighed against simple and also web sites, revenue-generating ability will be robust, yet seasons imbalances at the same time. Tencent inside the "killer app" QQ consumer around the advancement regarding advertising and marketing is quite abundant with QQ put, your client concept package (abundant option, mini-banner, advertising and marketing weather conditions, record exchange, text message close friends still left the particular treatment package sequence), Fzone, watch for the particular video clip windowpane, QQ party (party advertising and marketing, text message back links in the bottom) as well as other areas, are located in advertising and marketing.

And also in comparison to standard advertising and marketing site, QQ patient's adaptable kinds of advertising and marketing, nevertheless the downside could be the consumer make up pestering. The way to equilibrium advertising and marketing and also consumer knowledge, your client will be advertising and marketing any analyze. Liu Zhi-ping, chief executive regarding Tencent early on inside the next 1 / 4 2010 revenue convention contact from then on, in view with the qualities regarding consumer advertising and marketing, Tencent in fact need a lot more advertising-driven site. UGG Classic Cardy Boots 5819 purple Womens Boots


Advertising on the internet earnings inside the total structure regarding Tencent, one of the most popular with the fresh progress will be lookup advertising and marketing. From your market point of view, shipping and delivery accurate and also large go back about lookup advertising and marketing will be more and more popular with promoters as compared to exhibit advertising and marketing; IResearch newest record, Q2 2011, the particular lookup advertising and marketing industry inside Cina upwards simply by 61. 4% with the overall web marketing industry discuss regarding practically 40%.

Tencent lookup advertising and marketing together with Yahoo, Baidu gives lookup adverts, just like in which keyword-based lookup, the particular search results web pages (which includes http: //www. soso. com/ beneath the top to bottom lookup site) in to the connected advertising details, asking could be the CPC (pay-per-click). UGG Classic Cardy Boots 5819 red Womens Boots


In comparison to competition, Tencent lookup adverts more desirable destination for a: 1) numerous people; a couple of) robust inside "advertising alliance" in which consumers set lookup adverts also can show up about SoSo. com, QQ. com, TT deal with pub as well as other Oriental lookup Tencent program (the next 1 / 4 regarding 2011, Tencent provides introduced the particular "Soso Union" for the lovers all the way to 80% with the discuss proportion, the particular want to more broaden the particular alliance).

September last year to modify to be able to "Tencent Soso" just before, Tencent acquired worked with Yahoo for some decades regarding assistance, and also utilize self-developed lookup right after lookup, lookup advertising and marketing earnings continues to be several consecutive sectors regarding unfavorable progress. Initial 1 / 4 regarding 2011, Tencent lookup advertising and marketing profits regarding twenty-two thousand yuan (data processing regarding 8%), greater compared to the next 1 / 4 regarding last year was released Soso 400 thousand (data processing regarding 3%).

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