Human beings' society cannot be separated from "media." The media studies is now one of the most major subjects studied all over the world although it is relatively new study, started in the middle of 19th century. Its rapid advance is in response to its overwhelming influence in human society. Now it can be said that the media is steadily filtering into people's daily lives, while changing their styles of lives like communities, realities and senses of time. Namely, since people started to develop the technology in a field of media, ironically their life styles have been regulated by that development. Its development has reached a stage where peoples are manipulated by enormous amount of information supplied by media.
First of all, the beggining of the media is the moment of invention of writing. According to Walter J. Ong, people was thinking colloquially before writing was invented. After that, people's conceptions have been set up by writing. A good example of former way of thinking is Hormer's pieces. They are full of colloquial lines. Writing profoundly changed the human though style. On the other hand, the invention of writing also created a class. In an oral society, there were little gaps among people in terms of communication. In comparison, in a writing society, the way of communication began to bear classes. Current hierarchy system where those close to information source are to win a privilege.
The next and biggest stage of media development is the invention of printing. In 15th century, so called printing revolution occurred by Johannes Gutenberg. He invented printing press, which enabled books to become mass-produced media not like until then. The printing revolution had a long impact afterward all over the world. First of all, revolution promoted the Explorations by Vikings and Columbs and so on. These early explores' writings included so much information of new world which attracted citizens. The profits by book sales brought them more chances to voyage. L. Eisenstein also says that printing revolution brought two dramatic changes. First one is simply a tremendous increase of number of published books. Second one is a dramatic reduction of working hours spent in book binding. Furthermore, Elizabeth points out that these two tidal shift brought an introduction of flourishing of studies. Previously, book was difficult to get even for scholars. They were to rove place to place seeking their sought book. However, Book's wide availability let them settle down in one place, which also enabled their studies get further. It was the start of ongoing academic style like university. Gradually number of scholar increased during 17th century to academic meetings were held in Europe like London, Paris and Venice. Finally in the late 17C, first academic journal was published: French "Journal des Scavans" and British "Philosophical Transactions". Of course it lead to an increase of number of university students. The last impacts to be noted is its introduction to a development of nowadays journalism. Early newspaper was born in Europe in the beggining of 17th century.
First of all, the beggining of the media is the moment of invention of writing. According to Walter J. Ong, people was thinking colloquially before writing was invented. After that, people's conceptions have been set up by writing. A good example of former way of thinking is Hormer's pieces. They are full of colloquial lines. Writing profoundly changed the human though style. On the other hand, the invention of writing also created a class. In an oral society, there were little gaps among people in terms of communication. In comparison, in a writing society, the way of communication began to bear classes. Current hierarchy system where those close to information source are to win a privilege.
The next and biggest stage of media development is the invention of printing. In 15th century, so called printing revolution occurred by Johannes Gutenberg. He invented printing press, which enabled books to become mass-produced media not like until then. The printing revolution had a long impact afterward all over the world. First of all, revolution promoted the Explorations by Vikings and Columbs and so on. These early explores' writings included so much information of new world which attracted citizens. The profits by book sales brought them more chances to voyage. L. Eisenstein also says that printing revolution brought two dramatic changes. First one is simply a tremendous increase of number of published books. Second one is a dramatic reduction of working hours spent in book binding. Furthermore, Elizabeth points out that these two tidal shift brought an introduction of flourishing of studies. Previously, book was difficult to get even for scholars. They were to rove place to place seeking their sought book. However, Book's wide availability let them settle down in one place, which also enabled their studies get further. It was the start of ongoing academic style like university. Gradually number of scholar increased during 17th century to academic meetings were held in Europe like London, Paris and Venice. Finally in the late 17C, first academic journal was published: French "Journal des Scavans" and British "Philosophical Transactions". Of course it lead to an increase of number of university students. The last impacts to be noted is its introduction to a development of nowadays journalism. Early newspaper was born in Europe in the beggining of 17th century.
