September 10 [Tue], 2013, 13:04

2009 was a challenging year for all organizations in the world, and it raised a number of challenges, says Carlos Maza, director of marketing for Adidas Performance Mexico, 'but we definitely made reinventáramos, finishing the year as a stronger brand .

'The last quarter of the year Adidas had several strategic activities in Mexico, marked by the start of initiatives that would lead to the FIFA World Cup'.

An event that marked the end of the year activities, reports Maza, was the launch of the new home kit of the Mexican National Team in III/09.

'Present not only a new design, but a new technology that allows the athlete to' customize 'their uniform even more to have the option of using Formotion technology / Climate or Techfit Powerweb. The event was joined by the presentation of the official ball of the tournament in Mexico which was held in two places simultaneously, with the South African Embassy in Mexico and our business partner Marti.

'Our approach is to provide the best and most innovative technologies, such Techfit Powerweb, now used for football or basketball, which allows athletes to improve their performance. We can also talk about the world's lightest shoe to play soccer: the F50 adizero, with the most goals will be scored during the last World Cup.

The manager reports that there are examples for virtually every sport; 'search to find tools that allow athletes to be the best in their field is a natural part of Adidas's passion for the sport'.

'To date,' summarizes Maza, 'would have to mention a host of marketing activities he has carried our brand, because although we are the leading and most dominant brand in world football, we abandon activities for other categories such as tennis, because we are members of the Mexican Tennis Open, Likewise various commercial activities focused on the category of Running one of the most growth is in the world, and of course, launches new collection of adidas by Stella McCartney or the new home kit for the club Tigres UANL, etc.. all this pre-World Cup South Africa 2010.

'We focus on two different activities in Mexico: strengthening the National AdidasSelección association through a mix of 360, which protrudes the creation of a virtual community on Facebook, which has become a favorite of the fans.

'It new balance 1600 sale also highlights the implementation of the overall campaign' The Search 'led by Zinedine Zidane, who took us on a journey that was different pieces that every team needs to reach victory.

'This campaign had a strong presence in the country, from the point of sale to the most diverse mix of media, invited fans around the world to join an innovative multi-platform digital. Includes a Graphic Novel that combines live action and animation in an interactive experience that reacts according to what develops the tournament '.

The Quest is the culmination of a long-term campaign that positions the best players new balance 576 australia in the world and his skills as what 'Every Team Needs'. The campaign asked: Who will your team to victory? and gave the control to invite fans to interact and chat with other fans in the world together with the biggest brand in world football during the biggest sporting event on earth. He finished with a team champion, who never stopped having in mind that the impossible does not exist: Spain '.
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