That strength comes from a sense of integration and verticalization of Chanel watches

December 11 [Thu], 2014, 12:30
A case for example alone requires dozens of steps. Some people have the notion that with modern technology you just throw a chunk of metal into a fancy cutting machine and it comes out perfectly cut and polished – ready for action. The Chanel case is a great example of something that involves many parts and dozens of replica chanel watches operations. An operation is having that part placed in a special machine or process. Such operations range from being set in dedicated machines whose only purpose it to drill two small holes in the case - to having the lugs finished and polished in several steps by both Chanel.

Chanel also of course makes their own movements – that is sort of the point of the place when it comes down to it. But the larger point is that they not only make their own movements, but they really make most all of the even tiniest parts, cases, and many of their hands and dials. Having everything under one (well several) roof really gives Chanel some special strengths as a brand. Strengths that you can probably see in their products.

That strength comes from a sense of integration and verticalization. When the same place houses the people that design the watches and the ones that build them, you can not only keep prices reasonable, but ensure a fluid cohesion in design and execution. That means Chanel can not only build more complicated watches, but develop them faster. It also means that much of the time cases and movements are designed to go together very well.

Movement design and manufacturing is an extremely tedious and labor intensive process. It takes something like three years minimum to develop a new caliber from the ground up. The hardest part after the engineering is completed is building the tools and programming the machines that will actually build the parts. Special machines at Chanel combine human and robotic labor to carefully test parts for adherence to tolerances (which are tiny). It can take months just to develop the machinery that builds the parts needed to make movements.

As you should know, movement components are made with extremely precision. Those in the best movements are carefully hand-finished and decorated individually. Even Chanel more entry-level (if you even want to call it that) timepieces are given hours of hands-on treatment during the manufacturing process. It is easy to take things like tiny pins and gears for granted until you see them being made, evaluated, tested, and polished before being hidden under other metal. Chanel has two special decoration departments. One is for engraving and another is for enameling. If you are interested in super detailed tiny artwork then enameling is for you. In-house artists create perfect paintings under microscopes that are oven-tempered to be permanent. They are gorgeous and seemingly impossible. Much of these and the engraving work is applied to Chanel watches. Many of the Chanel models have solid casebacks that can be flipped over. These surfaces are prime real estate for artistic customization. If you have the means, gets yourself a Reverso watch with a bespoke painting on it. you won't be dissappointed.
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