Putting on a boot that promises "revolutionary comfort technology" like Wolverine's Durashock, one expects it to solve all their discomfort issues. Like most name brand work boots, these have been carefully designed Timberland Australia and manufactured for maximum comfort under even the harshest conditions. They should be comfortable for anyone if fitted properly. However, with impersonal shoe superstores and online buying many people never are correctly fitted. Wearing a boot with an improper fit will negate even the most advanced comfort technologies.
Maybe all of these factors make a play in the territorial nature of the work boot brand. The Timberland wearer finds them most comfortable because they're the best style for his foot. They have padding in all the right places, are the proper width, account for the arch of his foot, and how he stands and walks. These features are great, but for the Wolverine advocate. their Durashock compression pads make the difference for his feet.