Audi backfills lineup with new A3

July 24 [Wed], 2013, 11:55
Article ToolsReprintsPrintRespondSize:Related TopicsFuture ProductDetroit auto showChryslerFordNissanDodgeDartFord BrandBuickCrossoverPathfinderFuture Product sectionsChrysler-Fiat Future Product -- 2012 packageEuropean Automakers Future Product -- 2012 packageFord Future Product -- 2012 packageAsian (South Korean, Chinese) Automakers Future Product -- 2012 packageJapan Automakers Future Product -- 2012 packageGM Future Product -- 2012 packageFuture Product tables2012 European Automakers: Audi, Bentley, Bugatti, Lamborghini, Porsche, Volkswagen2012 Chrysler-Fiat Future Product2012 Japanese Automakers: Infiniti, Mazda, Mitsubishi, Nissan, Subaru and Suzuki2012 Ford Product Plans2012 Korean and Chinese Automakers Future Product2012 European Automakers: Aston Martin, BMW, Jaguar, Land Rover, Mercedes-Benz, Mini, Rolls-Royce, Smart, Volvo2012 Japanese Automakers Product Plans: Acura, Honda, Lexus, Scion, Toyota2012 GM Product PlansDanielle EmersonAutomotive NewsJanuary 6, 2012 - 2:09 pm ETDETROIT -- Automakers are using mobile apps and social media to transform many traditional pull-off-the-covers unveilings at the Detroit auto show into customizable entertainment for enthusiasts..
"The notion of must-see anything has really gone to on-demand," says Scott Monty, social media director for Ford Motor Co..
"No longer is a one-size-fits-all marketing approach appropriate..
"Ford is among a handful of automakers boosting use of Facebook, Twitter and even mobile phones to showcase its productss newest project: an app for some iPhone and Android users that mimics a video game..
After the free download, users scan -- or take a picture of -- the blue oval on a Ford brand car or truck to start the game..
A sci-fi-like screen pops up with the image of a 2013 Ford Fusion in disguise..
Each time a user completes a task in the game, a piece of the disguise is peeled away, revealing part of the car..
A daily video clip unlocks a new enhancement to the app, such as new content and demonstrations of key vehicle features..
"Social media is becoming more and more a part of everything that we do rather than just an add-on for a single vehicle," Monty says..
"With the app, even if they're not following the tweets coming out of Cobo or not following the live-stream video or broadcast coverage, they have another way of seeing the car in a customizable way to them..
"Initially the app had some glitches and received harsh reviews..
But Ford still hopes to expand the types of phones that can use the app..
Facebook teasersThough they haven't developed apps, General Motors' Buick division, Nissan Motor Co..
and Chrysler's Dodge brand are using Facebook fan pages to show off vehicles making world debuts in Detroit mid-December, Nissan released a silhouette of the next-generation Pathfinder concept that is scheduled to premiere at the Detroit show..
Nissan also used Facebook during the Los Angeles Auto Show in November, spokesman Brian Brockman says..
At that time, fans were able to chat with company officials and discuss the Infiniti JX..
During the Detroit show, Nissan also plans to use Facebook to showcase its electric version of the NV200, a small commercial van that can be used as a taxi, Brockman says..
Buick's strategyFacebook is relatively new for Buick, but the division is embracing the medium..
"I think the majority of the folks we're communicating with are folks we don't normally communicate with," says Rebecca Harris, social media manager for GM..
"It's a place where people might be looking at us that might not be looking at us in a normal, everyday setting like a dealer..
"It's a little less threatening in that perspective..
"In mid-December, Buick unveiled the top left corner of a four-piece picture of the Encore crossover on its Facebook page..diamond bracelet
In the following weeks, it revealed more pieces..
The vehicle will be seen in its entirety the morning of Tuesday, Jan..
10, when the 2013 Encore makes its world debut at the Detroit show..
"There are some other parts and pieces of the launch that are unique to Facebook and Twitter that you won't see at the launch," Harris says..
"But we'll still have the normal, traditional unveil at the show and there are parts of that you won't get on Facebook or Twitter..
"And while the company embraces the new medium, it understands some of the potential pitfalls..
"There's always the potential for something to be received poorly or maybe not in the manner you intend," Harris says..
"You have to take it for what it is and know what you're doing..
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