The site also has plans to draw on techniques used by other travel websites such as crowd sourcing for hotel reviews and adding a social aspect to the site by allowing users to create profiles and network with each other. Although these features are available on the larger travel websites they have yet to filter down to the smaller, more specific travel websites that deal with one small part of the travel experience, which in this case is hotels near Manchester airport.
As the airport now consists of three terminals and with over 18 million passengers passing through them in 2011, there is a large market that websites and industries supporting the airport can tap into. By attempting to offer real savings to their users, as well as simplifying the process of choosing and then booking a hotel, thewebsite has a clear strategy for how they plan to establish themselves in this crowded market.
Once the hotels in the area have been covered and discounts and savings have been negotiated, the management team of the website intend to expand into the Manchester airport car parking market. By repeating the same process of comparing and reviewing the different options available and then creating a simple booking process, with exclusive discounts, theplans to cement its position as the one stop shop for anyone making their own way to the airport and staying overnight in the surrounding area.
Although representatives from competitors were unavailable for comment, the general mood seems to be one of quiet inquisition rather than all out panic. As many have tried and failed in the past, to break into this lucrative but competitive market, only time will tell if the Hotels at Manchesteris to succeed at offering a service that is strong enough to steer travellers away from the services they are already using and entice new customers to their website.
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