Written by award winning author, Heather Townsend, the article highlights the reasons why social media can be a drain on time, and explains the best techniques for using it positively.
She said: "In a similar way to face-to-face networking events, it’s easy to waste time achieving very little online. Using social media badly can suck up time without providing much, if any, value.
"As a result, it’s important to be picky about where you spend your time online. You’ll reap the best rewards by limiting yourself to a maximum of three different discussion groups."
Among other issues, she points out why automatically posting messages is rarely a good tactic, as well as the importance of ingraining good social media use into a daily routine, and using it in accordance with the overall business strategy.
Townsend also suggests using Twitter lists to save time. She said: "There’s a lot of people talking on Twitter, and lists can help you filter out the background noise.
"Rather than wasting time scrolling through your entire timeline, create lists, and only add people who are important to them.
"If time’s against you, you can simply check the list that contains your most important people."
The article can be viewed in full here: .
Author of award winning - and Amazon best-selling - 'The FT Guide to Networking,' Heather Townsend coaches a variety of clients and business leaders to improve their performances. More about her work can be read here: .
Kenny Goodman, founder of Find the Edge said: "Heather's one of the leading voices in networking, and it would be foolish to dismiss her advice.
"It's easy to procrastinate, but used properly, social media offers some exciting opportunities to generate new business, or spread the word about the services a company offers.
"Heather's our latest expert panellist, and there will be plenty more to come from her on the site over the next few weeks."
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