The digital media landscape dominated the discussion about Rice and Peterson

September 20 [Sat], 2014, 11:22
The Radisson hotel chain temporarily cut ties with the Minnesota Vikings after the team initially decided to let Peterson play despite a pending indictment on charges of injuring his son when he whipped him.

PepsiCo chairwoman Indra Nooyi issued a statement expressing dismay at "the repugnant behavior of a few players" but expressing confidence in NFL new england patriots Commissioner Roger Goodell to solve the problem. The food and beverage conglomerate has a deal with the NFL that may be worth $2.3 billion over 10 years, according to the Wall Street Journal.

And Anheuser-Busch, the beer manufacturer that is halfway through a six-year, $1.2 billion deal with the NFL baltimore ravens, said, "We are not yet satisfied with the league's handling of behaviors that so clearly go against our own company culture and moral code."

Media spotlight: The digital media landscape dominated the discussion about Rice and Peterson, seemingly catching the league flat-footed as the public saw video of Rice striking his then-fiancée and viewed leaked photos of the marks Peterson left on his 4-year-old son after he whipped him.

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