Drop Dead Diva canceled by Lifetime

January 18 [Fri], 2013, 15:48
LOS ANGELES (TheWrap.com) - "Drop Dead Diva" has been dropped.

The series has been canceled by Lifetime after four seasons, the last of which ended in September.

An individual familiar with the situation told TheWrap that the cost of producing the series had become prohibitive, and that Lifetime had approached Sony Pictures Television, which produced the series, about coming up with creative ways to keep the series on the air, apparently to no avail.

Ratings-wise, the series had performed well. In combination with "Army Wives," "Drop Dead Diva" helped push Lifetime to the number one cable position on Sundays from 9 to 11 p.m. among the women 25-54 demographic last year.

"Drop Dead Diva" revolved around a shallow model who dies in a car crash and comes back to life in the body of a recently deceased lawyer who had led an altruistic life. Brooke Elliott, Margaret Cho and Jackson Hurst starred on the series.

Deadline first reported the news of "Drop Dead Diva"'s cancelation.



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