MTV Fake-Hacks Its Own Twitter Handle, P

February 20 [Wed], 2013, 18:55
On Tuesday afternoon, just as the week of the big-brand Twitter hack was getting as old as it was useful to the "victims," the Twitter feeds ofand both owned by the media conglomerate Viacom were "hacked." Except they weren't, in fact, hacked. They were stunt-hacked in a pre-planned, inter-office joke that turned into a viral marketing ploy gone bad.

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On Monday hackersin a fake McDonald's takeover that gained the brand 30,000 followers and a whole lot of social-media brand recognition, almost by accident. By midday Tuesday, Jeep had been "taken over" by hackers posing as Cadillac, andcame with the"attack." But the social-media teams at BET and MTV had already noticed the bump, and had some "fun" in store. Which, because this is Twitter and jokes last about a day, didn't end up much fun for anyone involved and because this is MTV, definitely ended up in making the network look even more behind the times than usual.

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We spotted this message (since deleted) from BET's "social media pugilist":

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And there was this evidence, from an MTV marketing director's feed minutes before the reality-TV channel was hacked:

MTV Marketing Director @ tweets about the4 minutes before the first "hacked" @ post:

Ellie Hall (@ellievhall)

And have at these musings that MTV's social media manger, , tweeted after Burger King was hacked yesterday:

Is there any real downside to the @ hack? Mistake leaving the account suspended all day, would have seen a nice follower windfall.

Thomas Fishman (@Tom_Fishman)

@ Nobody thinks BK tweeted that stuff, doesn't really reflect on them at all. Just bought them a ton of publicity, sympathy if anything.

Thomas Fishman (@Tom_Fishman)

The stunt certainly earned MTV and BET a bunch of publicity like this post that you're reading! but came with the price of Twitter's scorn ... and no real bump in followers to either feed, either up or down:

I knew MTV wasn't hacked when their content continued to still be complete crap.

Andrew Kaczynski (@BuzzFeedAndrew)

I hope @ suspends @ and @ just for being asshats

Peter Ha (@ThePeterHa)

It's days like today that make me hate the Internet.

Jared Keller (@jaredbkeller)

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