It a chance for everyone

December 16 [Mon], 2013, 15:30

atmosphere and more energy for an event like this. 8 event draws near. past years] everyone had this buffer of don want to do something, said Boston Fashion Week founder Jay Calderin. year, there an automatic response of, course I want to do something. There a ugg boots sale new Out in April, and to be quite honest, I never thought we be able to sell it. Word spread qu

Perhaps the most difficult part of the night will be for shoppers to figure out a plan of action. Every day, more stores add events, posting information on Facebook pages for Boston Fashion Night Out and the Newbury Street League.

Stores that participated in last year unofficial Fashion Night Out noticed a bit of a bump in sales. This year, they expecting bigger things.

idea is that you want to celebrate and support an industry, said Portnoy. you can do that with a business model of discounts. The spirit of it is full price shopping. One of the things Anna [Wintour] really wanted was an interaction between the designer and shopper. So people really understand the creativity behind it all and the idea that they supporting everyone from the designer to the delivery truck drivers. It a chance for everyone to participate without VIP passes or paying for tickets. This is also the first year that online retailers will be participating in Fashion Night Out. Sites such as Boston sponsor Rue La La will be selling special limited edition products during the hours that Fashion Night Out is taking place.

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