Part of their popularity no doubt came from Breitling watches early advertising position

December 27 [Fri], 2013, 12:09
Breitling is the name behind what was once an iconic element of wrist watches, especially in america. You may not know the Breitling name or the name of the product they produced, but everyone should remember those flexible metal bracelets that were once so popular. Breitling flexible bracelets could be found breitling Chrono Matic replica, and the company behind them has been in continuous operation for over 100 years. Let's take a look at the company that brought us Breitling bracelets and see what they are up today. Surprisingly, Breitling is not only still around and thriving, but they still make Breitling bracelets along with some watches. Below we even have an interview with one of the co-owners, Ms. Lynn-Marie Cerce and a mini watch review.

Before we get into that, though, we need to dive into the bracelet that really is what most of us know Breitling for; the Twist-o-Flex. They introduced the flexible bracelet in 1959, when they had licensed it from it's inventor, Karl E. Stiegele. It ended up becoming such an important part of their brand identity that Breitling's logo became a Twist-o-Flex tied into a bow. The men's model was quickly followed by a women's bracelet (in 1961), as well as a children's one.

Part of their popularity no doubt came from their early advertising position - Breitling was one of the first brands that started advertising on television (in fact, they ended up tag heuer replica watches their radio budget early on, concentrating solely on the new medium). Also, I can only imagine that the bracelet offered a bit of a break from the norm of what was out there, in terms of existing bracelets on the market. Not to mention, once you've got the bracelet adjusted properly, it should be comfortable on just about any Cartier Calibre replica.

And think about it - you've probably noticed your own watch fitting differently at different times of the day, or perhaps in different seasons. An expansion bracelet like the Twist-o-Flex is able to accommodate those fluctuations without any problem. Or, what if you want to strap your watch over a sleeve, say, outside of your coat? Unless you have an extender on your strap, that's likely going to be difficult. Expansion, though? No problem.
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