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July 15 [Mon], 2013, 12:38
When we mention Switzerland, there is no doubt that most of us may think of the Swiss watches. Wristwatches which are made in Switzerland are so famous that almost everyone is eager to have one. Therefore, why are they so famous and what is the superior position of them?

I would like to attribute that to the following points.

First of all, Switzerland is the first country to develop the wristwatch industry of the world. The appearance of Swiss watch dated back to the middle of the 16th century. Since the first one was developed successfully, the industry of that area has become a new trade in the southwest of Switzerland. At the end if the 16th century, the wristwatch industry in Geneva was famous all over the world because of the good quality. In the year of 1776, Swiss launched the first three-hand wristwatch, and from then on, replica rolex watches that industry has become the symbol of Switzerland. People will think of the high quality Swiss watches as long as we mention Switzerland.

The second point of its superior position is that Switzerland won the first challenge. With the production of the world wristwatch industry on large scale, Swiss watches began to face the challenge from other country. And the earliest competition was from America. At that time Americans had brought the most advanced equipment into production. In order to won back the market, Swiss adjusted the design concept to the need of consumers. Eventually, Switzerland beat America in the first challenge. In this round, Switzerland broke through the technical difficulties in watch making and increased the grade of products by innovation.

And I think the most important point maybe the business management. Switzerland pays much attention to the product positioning. And the Swiss wristwatches win the market share by the brand strategy. Many famous brands cooperate with Swiss watch industry so as to make sure of the quality and function. In addition, they depend on innovation to beat the opponents and win the market share.

Being rolex replica so famous, Swiss watches are sure to have a superior position among this stage. And being so excellent, Swiss wristwatches are bound to attract more people's hearts.

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