Samsung said to be planning a great esca

March 20 [Wed], 2013, 4:23

You may have noticed that(005930) rarely said the word Android on Thursday . And according to ABI Research analystAapo Markkanen, theres a very good reason for that: Samsung is trying to distance itself from Android as much as possible in preparation for a Great OS Escape that will reduce its dependence on the platform over the next two years.Markkanens thesis is that Samsung wants more control over its own destiny going forward and doesnt want to besolely tied down to another companys mobile operating system. So its goal with the Galaxy S 4 is to build as many of its own features as possible onto the device to begin weaning its customers away from(GOOG) services.

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The trick, however, is finding an acceptable alternative to . Since ,Markkanen thinks it will inevitably turn to its own Tizen as its go-to operating system.

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Bada is dead, and one cant knit a high-end escape rope out of Firefox OS, so the heros role is now reserved for Tizen, he writes. It will be given a kick start with the software and service portfolio that Samsung has accumulated during its Galactic era, and an extra shot in the arm from the brand equity that Samsungsgargantuan marketing budgethas by now bought it. In these circumstances Tizen is certainly worth a punt.

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