Nike Free Run

April 08 [Mon], 2013, 10:32

Nike shoes ads-new ways on promoting enterprise culture

Almost everyone knows nike air max 2010 because it is a brand famous all around the world. Where did you first know it? Watching TV? Surfing on the Internet? Just come across a Nike store?

We know that as a product, it must be known in everyone. What is the fastest way? I think is attractive ads. A beautiful ad impresses people. Ads with stocking will make people have the urge to try. A trendy ad makes people feel youthful.

People often enter such a misunderstanding that always trust what stars said. Star is usually a part of advertising, but not the theme what ads want to express. A theme that transfer the funtion of products is the core of advertising. Usually, ads invite popular stars. A star can speak for more ads. So how to innovate in advertising is the difficults Nike should overcome.

The Nike ad, inside the cover of this week's editions of ESPN The Magazine and Sports Illustrated, has LeBron James on one page and Kobe Bryant on the other. Along with the slogan, "Prepare For Combat," is a quote from each player showing how tough he is. Bryant's blurb says: "I'll do whatever it takes to win games. I don't leave anything in the chamber."Guns. They walk among us. They end lives and protect families. And recently, they've been the latest reason for people to say they'll never watch another NBA game.Nike's spirit is revealed in sports shoes, i.e. air max 90 , trainers shoes. Shoes more prominent in the ads. Jordan, Kobe Bryant, C Lo and Liu Xiang are cutting-edge talent in all areas. Nike not simple a company just want to profit enterprise, but also a brand emphasis on promoting enterprise culture.

So naturally, Nike -- the don of all basketball gear-makers -- would pick this week to run a print campaign that features the game's two biggest stars alongside gun-related lingo. In what has to be the worst timing in the history of sports advertising, Kobe Bryant and LeBron James will appear in important national magazines casually referring to their sport, and themselves, in terms ripped from the sinister world of firearms. That sound you heard was a million intelligent professionals slapping themselves in the forehead and wishing print media could move as fast as the internet.As a brand of nike air max 24-7 , any with the shoes related movement is the NIKE wish expression subject. You can see it clearly that Nike not only contain football, basketball, running, but also street dance, skateboard and anything related to fashion. Nowadays, Nike adhering the way of cooperation, cooperate with the OPPO, achieve the desired effect that both propaganda Nike and OPPO. But it is not the ending, it's just a beginning.

This one is my favourite. Shoes are the new turnables. That's the conclusion you might reach after watching a new Japanese campaign for a Nike running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live. We even have the Max patch to prove it.Needless to say, this is an absolutely terrible idea, and you have to assume that if there were any way to avoid this hitting stands, it wouldn't be. No one in any position to decide anything, even what kind of ice cream they feed the dogs at NASA, would let this ad go through in this current climate. I would encourage Nike to send little kids out the intercept and destroy every issue containing these advertisements, lest its good name and its two of its most valuable brands not be, ummm, caught in the crossfire.

What's striking to me about the Max patch is its elegance. For all the power of these interactive environments, sometimes they're at the best when you do something really simple. In this case, that frees up someone like Daito to focus on the performance aspect.Lovers of experimental sound art will immediately recognize one of the Shoe-Js: it's Daito Manabe, a bleeding-edge sound artist and alternative interface guru with a background in turntablism. I spoke to Daito, and convinced him to share the software Nike Free Run that makes the project tick. Daito says he used flex sensors (see examples) and accelerometers to make the shoes interactive. He then processed the control signal and converted it to sound using the modular visual programming environment Max/MSP and Ableton's Max for Live.

I actually like the impromptu feel. That's usually the sort of thing the advertisers want. (Oh, look! An abandoned tunnel! Open the vodka! Text your friends! Let's have a disco! Wow, everyone we know is a model!) Of course, in this case, some of the sense of "let's set up some nike air max 2009 shoes and make digital music" is just as improvised as it looks. And this clip is making the rounds, because my Dad sent it to me!

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