which will help jordan shoes uk the brand with similar competitors distinguish

September 11 [Tue], 2012, 17:57
According to regulations, the Olympic venues not any advertising, but in order to fully guarantee the interests of the top sponsors, BOCOG provisions in each category only allows a merchant finalists, which will help jordan shoes uk the brand with similar competitors distinguish. The so-called "main house" and "Little Three" difference, is that to pay the the brand sponsorship fee Olympic wording and rings logo can be used openly in the ad, and the other did not pay the only adventure game of touch ball, efforts to Olympic scrape together almost not be caught evidence. In the battlefield of the Olympic marketing, the rich and powerful are often wife had "more and more, but to win the" Little Three ". Just saw an article mentioned, during this year's London Olympics, Nike virtue of a unified global ad the Find Your Greatness (live out your great) "first social media warm-up, followed by the Olympic Games opening ceremony the day, this TVC official visit in 25 countries worldwide television, can nike free 3.0 v3 usurp the Olympic sponsor Adidas limelight, even causing many people mistaken for Nike for the Olympic sponsors. This not only makes me think of the 2008 Olympics, Mengniu is not a sponsor of the Olympic Games, but the Mengniu advertising that dynamic villain popular marketing realm as the Olympic Games, "the wife had" much higher than the Queen . Hard to find a complete report on this marketing event, now share. China at this stage, television media still has a powerful influence, Yili and Mengniu are well versed in this, just different identity, different positioning, how to spend money, how to set the strategy for them, are the problem are challenges.

Olympic sponsor Yili logical name of the Olympic Games, the development and implementation of integrated communication strategy "Erie" Erie to do is the identity of the sponsor's tell the world the concept of the Olympic Games to enhance the brand's reputation, more obvious segmentation and other competitors nike shox nz brand.Aspects of online advertising, CCTV is the most important of all media placements. From 2005 to 2007, the Queen has spared no expense, stick to buying gold resources of CCTV advertising products, the purchase of advertising products focused in two areas, first, Erie the tender segment ad bulk purchase; second The purchase of the Queen for the Special Olympics advertising products developed by the CCTV.
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