put the matter bluntly:
Some in publishing suspected that Amazon had prompted the government to file its suit. The retailer has denied it, but it still emerged the big winner. While Apple will be punished — damages are yet to be decided — and the publishers were chastened, Amazon is left free to exert its dominance over e-books — even as it gains market share with physical books.
Meanwhile, the decision was a stinging loss for Apple, which decided to go to court instead of settling. :
The ruling—which follows Apple's high-stakes gamble to go to trial even though the publishers settled similar charges—exposes the tech company to as-yet undetermined damages and opens the door for the Justice Department to take a closer look at its other business lines. In settling, the publishers denied wrongdoing.
It should be noted that the Journal's famously conservative editorial page .
Regardless of what the legal outcome may be, that the ruling, for now, won't mean much for consumers, who are already getting their e-books for cheap:
the DOJ’s victory today over Apple is largely a symbolic one. Its antitrust pursuit of Hachette Book Group, HarperCollins, Holtzbrinck, Penguin Group and Simon & Schuster already ensured competition in the industry. If there truly was harm done to the market, it has largely been undone. And if there are other players mulling moves similar to those that landed Apple and the publishers in hot water, they’ve likely been deterred. Otherwise, as Forrester analyst James McQuivey observes, the e-books business will pretty much remain as it is.
In other words, while consumers may not care much about who won this round of the digital wars, it's clear this morning to everyone in the publishing business that Amazon chief Jeff Bezos is the top dog when it comes to selling e-books — at least for now.
Photo by ShakataGaNai .