So be interested about them. What are they here for?

December 09 [Fri], 2011, 10:12
gucci 1921 collection small shoulder flap bag dark green leatherWorking with companies on their Trade Show and Expo presence has shown me how many people are lacking in the art of engagement. Exhibiting is like Speed Dating. If you are lucky you have about 90 seconds to convert them from slightly interested to the second date (or qualified prospect in business parlance). Here are the 5 keys to engaging with strangers at your next show:

1 Smile

It seems obvious but many people on stands or even in retail or at your front desk, don’t want to be there. One of the simplest things for the team to do is smile. Not a fake, cheesy “looking like you are a little insane” smile but a relaxed, pleasant smile on your face. It will make them appear more pleasant and approachable, and they will feel better about themselves. Some people don’t want to just smile for no reason but remember you are speed dating, a smile may attract your prospect but at the very least, it won’t scare them away.

2 Be interested

gucci 1921 collection small shoulder flap bag cherry leather When you first speak to someone it is easy to dump on them everything you know about the product or service you are selling. Sometimes it is not until the end that you find your “prospect” is not interested. So be interested about them. What are they here for? What are they looking for? How were they thinking of using your product or service? This enables you to find our more about their needs that you can satisfy and about any issues they may currently be facing.
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