the 5 primary factors in answering this question are:
*intent: is the user intention largely exactly the same? If so you can target many keywords on one-page, but if it truly is different then it makes sense to break up the keyword baskets grounded on the different user intents. combining "ipod reviews" and "ipod review" on one page is fine.
*relevancy: this is sorta tied in with purpose, but also if the words look vastly different then make different pages for them.
your anchor text question is a little tougher to answer. The reason is that up until about a year ago anchor text was page unique and rarely (if ever) flowed between pages (outside of using redirects and rel = canonical). Power would flow round the web site, but anchor text would not. however Google combined that up late last year.
Given that, my guidance on the anchor text front is going to be this : test and track.
* you should combine the anchor text coming into your homepage anyhow...so on some of the mixing use some alternate keyword modifiers and see how well it performs
*after Panda it is not a great idea to simply link in the homepage (specially in case you are going to have 100 pages on your web site) so I would recommend doing some deep links for security sake. test how well they perform.
it is not really interesting (or even skilled guidance sounding) to suggest being iterative and following what is working well (rather than saying "go in with large strategy x") but in practically everything we do we have a rather iterative approach. we do that for a few major reasons:
oif there are 2 ways to explain something and they look significantly different (visually) then it may make sense to set up 2 separate pages.
*present momentum: if you already have a heavily linked to page then sometimes just adding a couple cheesy links with the associated keyword modifiers inside them can assist you to rank for the alternative variations, but should you not need that momentum then obviously it can become a little more work
*what do the search results look like: for instance, in certain cases Google localizes search results to where it will be tough to make 1 common page rank for many geospecific keyword variations.
osometimes you can use another strategy than what opponents are doing and what shows up in the SERPs, but generally what's working is a great starting point (since mimicking it removes some variables from the equation).
* competition : if the competition is weak you can get away with targeting more on 1 page, whereas if it truly is strong you may need to be more granular to compete
othe large justification for this proposition is that whenever people search they regularly visually pattern match while scanning...looking for the designs of the word as opposed to reading (and search engines bold the listing as well)
*investors become more prepared to invest big when something seems like it has a great chance to be profitable. We're the same manner.
* The algorithms are dynamic and constantly changing.
oboth the above links within the posts are good examples of how the response last August might have been a little different than what I wrote above.
Oby leveraging both strategies, when the change (if pages and keywords tank when others do not) * and certain it you can better isolate problems
nike free run as folks adjust to what Google is doing Google may dial down the power of anchor text to stream cross-page in a site for many types of sites.
goes without saying that Bing can likewise drive substantial traffic. some sites that were hit by Panda are creating more revenue from Bing or Yahoo than they do from Google.
nike free Trondheim and when you consider that Bing powers Yahoo! Research as well, that's really a 2 : 1 difference.
onobody plans and hopes on becoming penalized, but it is nice to still create some decent revenues from a site even in case your site has a falling out of Google's graces.
All of the above is based on the premise you have a site little enough that you're paying significant focus to editorial on a page-by-page basis and do it yourself. one other concern is keyword overlap with brands and such. those sorts of searches are common across brands and within different versions of the same brand, and they are inclined to be somewhat into the conversion funnel to already desire to compare a few options. then from there you might use some of these tools to aid bucket the keywords and write out your page titles and H1 headings aligned with keywords. billige nike free run