Apple iPhone5 used iOS6 with Apple's own map and suffered industry and users criticized and comments,then there is some analyast said does Apple should purchase Nokia? Of course, apart from Nokia has the industry's best map application, the comments also believe that Nokia has the industry's best patent portfolio, which suppresses Microsoft in the smartphone market force worthy of the reasons Apple M & Nokia. Apple has 100 billion U.S. dollars in cash mergers and acquisitions market capitalization of only about $ 10 billion of Nokia, and even a premium of 100%, then, is a piece of cake, the key is wanted to spend wisely Apple really will be mergers and acquisitions Nokia? If purchased Nokia, what will it bring to Apple?
There is no denying that the Nokia spent $ 8,000,000,000 acquisition of geographic information systems company Navteq, Nokia has some of the best in the industry position of software and database Nevertheless, this does not help the competitive advantage in the field of smart phones, Nokia Nokia at least, the industry leader in map application is not the decisive factor, after all, the map is just one of many smart phone applications, although it is important. The author does not deny this Apple's own map application defects, just want competition in the smart phone market is already integrated strength, a feature of the flaws have been difficult to have the power to change the competitive landscape, especially for Apple and Nokia is such a contrast between the enterprise.
In fact, according to the latest tech news
,it comes to defects, when Steve Jobs alive the iPhone4 expose the so-called "antenna gate", compared to today's Apple Maps application flaws, users worse, influential "Consumer Reports" therefore iPhone4 included not recommended to buy the list goes on. Still, when Apple introduced the remedial measures, iPhone4 still become the best-selling phone, before iPhone4S listed full contend with competitors 18 years without failure. Perhaps lessons last iPhone4 lesson, this time to face the iPhone5, "Consumer Reports", after in through Apple Map flaws considerations, and many other mobile phone free map compared to Apple iPhone 5 is still insufficient at, but it and other new iPhone Maps app has enough horizontal, iPhone5 is one of the best mobile phone in the current market, and to recommend the purchase. The author also believes that this, and face map flaws problems, Apple completely able to be resolved, big deal, Google is not being prepared to launch the map application based on iOS6 well.
As for the value of Nokia's patent portfolio, I believe that the patent is more a defensive weapon, even the face of litigation, but in view of the numerous patents in the field of smart phones, and the parties may infringe each other's patents, the use of cross-licensing is the most commonly used methods. It comes to cross-licensing, Apple's current annual payment of $ 600 million -10 billion to Nokia patent costs, in terms of the amount the apple will spend up to $ 10 billion in 10 years, Moreover, during this period, the development and competitiveness of the industry will , who also is difficult to predict what happens transform. Important is the strength of Apple in patent before Apple and Samsung's patent battle can not be discounted. Despite Apple's patent number is far lower than the Samsung.
There is reason to curb Microsoft's so-called M & Nokia. From the current competitive landscape, Apple is far ahead of Microsoft's Windows Phone. Lumia series phone from Nokia and Microsoft to establish a strategic partnership launched sales of view, far from being able to pose a substantial threat for Apple. Such as Apple iPhone5 first weekend sales of 5 million, this figure is even higher than the the Nokia Lumia one quarter shipments of 4,000,000 to 1,000,000, which shows the gap between the two. Also proves that even Apple M & Nokia also do not have a big impact on Microsoft's Windows Phone, Windows Phone cardinality is low.
Above a simple analysis of the Apple if M & Nokia will not give Apple the benefits, then give Apple bring what negative impact it? As we all know, in the last quarter, Nokia loss amounted to $ 1.7 billion In this case, Apple acquired Nokia's considerable time in the future, will directly affect Apple's profits, but profit is the industry, including the Wall Street considerations Apple the most important indicators of competitiveness. After all, in the shipments, Apple has been Samsung beyond. This time, due to mergers and acquisitions Nokia cause the reduction of their own profits, Apple's stock price is the disaster. Apple should be well aware of this.
More critical is the Nokia
business smartphone, there are nearly 7/8 feature phones and smart phone business in a declining. Lengthy product line, and across two different categories and market of smart phones and feature phones, specializes in a single product and a short supply chain management is a very serious challenge for Apple, Apple established strengths will not only lose, but also by the Nokia is a deep drag on.