Instagram gains users in December despit

December 31 [Mon], 2012, 6:09
InstagramZynga (), the() appbehemoth,still reigns supreme on its most important platform. But the erosion of its dominant position continues as smaller rivals keep chipping away at its market share. On December 26, -owned Facebook applications had, down 20 million in two weeks. Far behind it followed() with 70 million MAU, with 65 million MAU andwith 43 million MAU.

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But whereas Zynga lost nearly 7% of its Monthly Active Users in the two-week run-up to Christmas, Microsoft managed to inch up by 700,000 users, by 600,000 users and Instagram by 2.1 million users.

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Of course, the Facebook crackdown on aggressive customer acquisition techniques has limited the growth of all third-party app developers. But the most important of Zyngas smaller rivals have been able to avoid the kind of MAU erosion that is now plaguing the Facebook app champion.

What really pops out from Christmas Facebook app trends is the way Instagram has been able toto perky 5% monthly user growth over the past two weeks.

The tsunami of wrath and sarcasm unleashed on Twitter has not reversed Instagrams momentum. It might even be possible thatand thencould have simply increased Instagrams brand recognition and piqued consumer interest among those who are not deeply involved in app trends.

This certainly adds some piquancy to the breathless commentary about Instagrams fatal blunder and possibly irreversible damage.

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