Until last week I hadn't seen anyone this season wearing a pink coat. Then I saw two in two days. Since then it's gone quiet again. Nada.
And believe me, I have been looking. About a month ago I was told by a friend who works in fashion PR that the first time she wore her bubblegum pink Studio Nicholson coat on the tube - where frankly we're used to seeing all sorts - everyone stared. A lot. She felt positively self-conscious.
Now, fashion PRs are used to people staring at them. It's the reason they get dressed of a morning. So for her to comment on how it made her feel a little uncomfortable it must have been at a previously unheard of level.
What is even more curious is that, in case you have forgotten (and how could you have?), the pink coat was themust-have item of the season. I possibly wrote that myself at one point. Oh, yes, that's right I did. Just here…
READ: The Style Maven: all things pink
So why on earth are people staring? Surely everyone's been strutting around in coats of blush, cherry blossom, dawn, powder puff and baby's bottom? Surely, considering how much we fashion writers harped on about them, everyone's got at least a couple of pink coats in their closet.
Apparently, not. I did a little straw poll in an office where not a few of us are suckers for a trend. I asked not only did you buy a pink coat? To which the answer was no. But also, do you know anyone who bought a pink coat? To which, the answer was also no.
The closest I got to commitment was from one of our lovely interns who said she had 'nearly' bought the M&S one… "But then I didn't."
SHOP: The Trendy 20 - Pink
Samantha southern, a retail analyst for trends forecaster WGSN, noted the apparently small uptake on the biggest trend of the season back in October. But she wasn't concerned. This is often how a very new trend works.
"I, personally, don't think the trend kicked off as much as we (trend forecasters and magazines alike) thought it might have done. But, given that we'd probably see a grand total of zero pink coats in winter, perhaps, comparatively, there are more out there - in the sea of black and navy - than originally meets the eye?"
She's right, of course. She also points out that the highest profile pink coats of fashion week were designer creations (read: expensive) and the number of high street retailers who picked up on them was fairly small. "So perhaps it's a trend that might take longer to filter down to mass-market level."
WGSN Instock retail analytics system data backs that up. Pinks still only accounted for two per cent of the total number of different coat options in the UK this season.
But with next season's collections showing an increase (16 per cent) in summer coats in general and pastel pink continuing to be a key colour, southern says she "expects the pink coat to bed-in as a long-term trend."
And data on the current end of season retail markdowns reveals that the pink coat does have staying power. "The number of pink coats selling at a reduced price is eight per cent below that of other coat styles and colours in markdown as retailers carry them through at full price to the transitional season," says southern.
Hmm, am I beginning to feel a little foolish for not buying a pink coat? If you were one of the canny consumers who snapped up something out of that scant two per cent it seems you are not a fashion victim but a first adopter. Well done, you.
Now, can I make a suggestion. Why not wear it? We'll try not to stare.red carpet dresses online