Google pushes new video standard that co

June 16 [Sun], 2013, 21:49
Google VP9 Advocacy One of theis that the surge in online video demand has put a strain on their networks that leaves them with no choice but to implement unpopular policies such as bandwidth caps. But CNET reports thatis hoping to make help ISPs significantly ease the strain of video on their networks by pushing its new V9 video technology standard that the company says can help content providers save about 50% of bandwidth by encoding your video with VP9. Of course, the VP9 standard hasnt even been finalized yet and wont be available for general use until mid-June at the earliest. All the same, Google is promising developers that adopting the new standard will be easy and is promoting it as ato rival codecH.264.

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