Interest in BlackBerry 10 surges while i

February 15 [Fri], 2013, 19:54
BlackBerry 10 SDK SongThe latest on smartphone brand perception and purchase intent is out, and this one is a keeper. According to the data, the proportion of BlackBerry owners planning to purchase a new() within six months has rocketed from 18% to 43% since the spring of 2012. Over the same time period, the same number for iPhone owners has slipped from 92% to 85% while the number for() Galaxy owners has ticked up from 46% to 53%. The interesting part here is how close the BlackBerry purchasing intent level is now to Galaxys level. One could argue that the iPhone slippage was unavoidable in the period after the iPhone 5 launch and before the rumor mill on the new models kicks into high gear.

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If the YouGov report is accurate, it implies that consumer attitudes towards smartphone brands are remarkably fluid. Even the past two years of relentlesslymay not have done damage . It is interesting how easily BlackBerry has nearly closed the gap to the Galaxy brand, which has floated on mostly positive media coverage cloud for two years now. It will be fascinating to see how the YouGov numbers move as the major United States carriers launch BlackBerry devices and kick off their marketing campaigns. It is just possible that the consumer familiarity with the iPhone and Galaxy models has bred enough ennui to give BB a shot at jump starting its U.S. franchise.

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