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September 06 [Tue], 2011, 18:34
Missouri is the latest Big 12 member to join the digital realm, alongside Texas, Oklahoma and Kansas State. The Mizzou Network will be an Internet-based channel with live, multi-camera broadcasts of the school's Olympic sports along with behind-the-scenes glimpses into previously off-limits activities such as football practices or NFL Wholesale Jerseys. The network will carry applications for smart phones, tablet computers and Internet-capable TV. The channel will roll out on Dec. 1, and include some premium content but mostly be available at no charge.

Turning a profit is secondary to promoting the Missouri brand and its value as a recruiting tool, said associate athletic director Andrew Grinch, a former television journalist who oversees the project. "We want to be a showcase for what's going on at Mizzou," he said. "By doing this as an athletic department, you obviously have access that others don't." Unlike the Longhorn Network, a 20-year, $300 million cable channel start-up between wholesale cheap jerseys, Missouri is taking a more modest approach. The initial goal is to offer Tigers fans a minimum of two to three videos daily, from interviews to game highlights to features on players or coaches.

As for the revenue-producing sports, conference TV contracts give Missouri the right to broadcast one football game live each season, as well as men's and women's basketball games that are not gobbled up by other TV deals. Those events will likely require viewers to pay up. The school is Wholesale Football Jerseys Learfield Sports and CBS Sports' interactive division, companies with which it already works, and also plans to partner with a local television station operated by the university's journalism school.

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