China news agency, Beijing, December 5 - A study announced on 5 of the report, Chinese brands have exceeded the simple pattern of relying on exports earnings. Factories abroad, or through merger and reorganization of the international brands, some Chinese brands in the international market to grow rapidly.
Beijing Famous-Brand Evaluation by the company to complete this report, twelve years ago, the Chinese market is still in the "raise brand awareness" stage, cheap mlb hats and now the hot spot has become the "internationalization of Chinese brands."
Haier have established overseas has been more than thirty factories and manufacturing base; TCL color TV giant and the European restructuring; Lenovo acquisition of IBMs PC business, in 2005 consolidated financial statements, sales revenue an increase of nearly 3.6 times the previous year. Report that these brands wholesale new era hats have become an international brand with Chinese descent.
According to the report estimates, Haiers brand cheap new era hats value has reached 74.9 billion yuan, reaching 60.7 billion yuan Lenovo, TCL, Wuliangye, China FAW, Hongtashan and other well-known brand value are also more than 30 billion.
In recent wholesale bseball caps years, "Made in China" to be successful, but the "brand missing" always been the soft underbelly of Chinese enterprises. Report said that 12 years of follow-up study found that many areas of China began to increase market concentration. In wine, air-conditioning industry, sales volume among the top ten companies, clearly dominate the market. The 45-year sales volume brands in the market, over the previous year Jinliang Cheng. However, clothing, leather, furniture, footwear and other barriers to entry are relatively low industry, the brand is still fragmented. Top ten companies accounted for less than one percent of income industry.