TAG Heuers success, first thanks wholesale baseball hats to its precise positioning and continuous marketing indoctrination. Look at its brand ambassador, you will understand what it is to attract the kind of crowd. Brad Pitt, "Tiger" Woods, Uma Thurman, Kimi Raikkonen, Yao Ming, Maria Sharapova and the Americas Cup Challenge of the Chinese team. All along, the TAG Heuer accurate pass masculine temperament, passion, independence, a desire to succeed and self-presentation of the brand connotation.
2005, the entire group LVMH watch and jewelry part of the profits turned over a full five times. wholesale bseball caps It is said, by "Tiger" Woods personally involved in the design of several of TAG Heuer sports watch to a strong increase in sales contribution.
despite global TAG Heuer CEO Jean-Christophe BABIN, told reporters, marketing is to build a stage, it is important actor - watch itself. But more and more luxury watches star luxury camp, generous marketing investment, the stage seems to be overshadowed by the importance of actors, which makes them have been questioned over a number of marketing: to watch or timing of that machine thing?
answer is definitely negative. Watches, luxury marketing gurus, first the most profound insight into human psychology, was the most sensitive human desire to capture those. They were not just selling watches, but people living in the consumer time to produce a high, or close to the upper class feel. From an anthropological point of view, starting from the primitive society, people are cheap new era hats willing to sign that is not practical, but the status of the goods can be costly. As such, TAG Heuer investment to Brad Pitt or "Tiger" Woods, Yao Mings big-budget brand agency fees, are certainly more than expected.
compared to the Richemont Group and the SWATCH Group, LVMH Group, Department of Jewelry and Watch the time in China was one step too late. TAG Heuer is currently in the country has six stores and 76 retail outlets, TAG Heuers plan in 2007, to open 5-6 stores, sales outlets from 76 to 95. Jean-Christophe BABIN performance was smug, he told reporters, shop in the best of the lot, is the best way to promote the show, such as TAG Heuer to be opened in Beijing Wangfujing flagship cheap baseball hats store opposite.
well-known brand into a luxury brand, takes a huge financial resources and ingenuity. LVMH Group executives had described himself as Wenxing Sleeping Beautys prince, and TAG Heuer is no doubt that Prince Wen Xing was Sleeping Beauty. The TAG Heuer family, founded on 147 years ago watch brand into the LVMH Group, and rapidly became the worlds largest luxury group in the most effective member.