Held recently in 2006 the textile industry of central China Development Forum, Assistant Director of Finance and Trade Economics of CASS, said Jing Linbo PhD supervisor, griffey sneakers although China is the textile and apparel manufacturing country, but it is a small brand, brand serious deficiencies, has restricted the development of Chinas textile and garment industry weakness. Textile and garment industry brand development needs systematic operation.
According to reports, Chinas apparel exports in 2004 reached $ 13 billion, but exports to over 50% of the main processing, 30% of the trade mark by the importing countries, styles, patterns for complex sample processing, independent clothing brand exports accounted for only about 10%.
From the Beijing Bureau of Commerce of the survey, Beijing 2005, textile and garment export its own brand market share, the citys textile and garment exports accounted for only 0.3%. The companies surveyed, only 20% have their own brands. And those who do not own brand business, only 25% had plans to create its own brand, yet another 75% of companies plan to create their own brands. Capability of independent innovation is weak, the unbearable high cost of brand development company founded its own brand of one of the reasons the main block. At the same time, "Pa edition of" phenomenon also seriously affected the enthusiasm of enterprises to cultivate brand.
According to this phenomenon, Jing Linbo that textile and garment industry brand development needs a multi-faceted. Shishi City, Fujian Province, such as the proposed "six projects" that were implemented by increasing prices, brands, shops, famous, teacher, model and other strategies, so that from a production base Shishi clothing brands have to upgrade. In just a few years, Quanzhou clothing industry had got only eight known trademarks in China, the four Chinese brands. Starting in 2005, Fujian Province were garment industry began from the inside out to create the brand, especially in some local fashion designers have enabled Fujian to send the content of the clothing brand has really formed. At present, Fujian were upgraded innovative new brand clothing also made fruitful results, and emerged as seven wolves, rich bird, gold rhinoceros griffey shoes treasure, Yebao, Qipai, Ba Jin, Hadley and a number of renowned market well-known clothing brands. City of casual wear in China, the Chinese town of sports and leisure apparel, trousers China Town, China Town and other childrens titles are also settled in Fujian.
Jing Linbo told reporters, textile and apparel industry brand development to go the road of independent innovation. In Anhui, for example, due to lack of independent brands, Anhui Garment Industry Development is limited, weakening the competitiveness of the apparel market. To speed up the construction of own brand clothing, apparel established in 2005 in Anhui Province Chamber of Commerce, has prepared and the "Blue Book, Anhui Garment Industry Development", in Hefei, Huangshan and other places apparel industrial park planning and construction. Status for the clothing griffey shoes brand landslide, clothing Chamber of Commerce has the potential to give strong support to the brand, actively promote the development of local brands, has been the formation of multiple brands apparel, like the handsome, according to Li Teng, etc., they have been out of Anhui, into the country, Anhui Garment industry and therefore presents a broad development prospects.