Samsung filled Radio City Music Hall to the rafters with journalists, partners, VIPs and assorted other interested parties, and plied them with an open bar. Then it put on a splashy, overblown, frequently bizarre andBroadway-style extravaganza which included a full orchestra, a tap-dancing little boy, a Real Housewives-esque dramatization of a Miami bridesmaid party, scenes set in China and Brazil, a real convertible sportscar driving on a simulated highway and much, much more. (I kept expecting a chorus line of Rockettes to emerge from the wings.)
It was more or less the exact opposite of Apples classic formula: one or two guys demoing a new product on an unadorned stage. Which made sense, because the Galaxy S 4, for all it owes to the iPhone in terms of basic form factor and interface fundamentals, isnt pursuing Apples less-is-more minimalism. With this phone, Samsung is betting that more is more.