HTC has suddenly become very easy to roo

March 20 [Wed], 2013, 8:13
HTC CEO Peter ChouYou really cant blame(2498) for being frustrated right now. The company clearly put a lot of thought and effort into crafting its , which not only features an eye-catching4.7-inch full-HD display with a pixel density of 468 ppi, but also comes with a high-quality aluminum unibody design and a host of new features intended to improve its oft-criticized Sense Android skin. But despite all of this hard work, the company has once again been pushed aside by yet another plastic(005930) slab that will likely outsell the HTC One by tens of millions of units.

[More from BGR: ]

Dont get me wrong, I think the Galaxy S 4 looks like a terrific device. But I also understand why the company is very proud of the work it has done over the past several months and it doesnt want to accept that Samsung can make the entire world forget about it .

[More from BGR: ]

And Samsung isnt HTCs only problem. Were now seeing that(SNE) seems to havethat hasnt been gobbled up by Samsung. Combine Sonys recent momentum with(066570) moderate success with the Optimus G and Motorolas upcoming X Phone thats being developed jointly with(GOOG), and its very difficult to see how HTC can carve out a niche for itself in what is already a brutally competitive market.

Its one thing to fail after making significant strategic mistakes or after putting out second-rate products. Its quite another to put everything you have into producing a top-notch product only to discover that it might still not be good enough. But that seems to be the situation HTC finds itself in, which makes the company easy to root for right now. That said, Im pretty sure HTC would trade in its lovable underdog status for a smash hit with the HTC One any day of the week, but that unfortunately doesnt seem to be in the cards.

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