NASCAR revolutionizes fan and media enga

July 13 [Sat], 2013, 17:51
NASCAR_IMG_0014_2_resized.jpgThe National Association for Stock Car Auto Racing (NASCAR) wanted to engage with its broad and diverse fan base, gaining a comprehensive view of what fans, reporters, and the general public were saying about the sport. NASCAR, a U.S.-based auto racing sanctioning authority, sought to enhance the fan experience – whether fans are at the track or watching a race at home. 


In a new testimonial video, NASCAR executives discuss their collaboration with HP to better serve fans, media and sponsors by creating the NASCAR Fan and Media Engagement Center – a solution based onthat synthesizes big data in real-time.