Cannibalization concerns overblown as ha

December 21 [Fri], 2012, 4:00
iPad MiniIt has been widely reported that()is. According to a new survey, however, nearly half of all recent iPad mini buyers are new to the platform, AppleInsider reported. The data comes from Katy Huberty of Morgan Stanley, who said that while the smaller tablet is clearly cannibalizing some sales of the larger , concerns are overblown. The analysts opinion echoes , revealing that the company does not worry about cannibalization of our own product, adding that its much better for us to do that than for somebody else to do it. Huberty also notes that the iPad mini is a key demand driver and has accounted for 34% of plannedpurchases.

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[More from BGR: ]

The survey did find that the iPad 4 is attracting slightly more new users than the iPad mini, however, 56% compared to 47%. The analyst notes that these numbers indicate that the companys cannibalization risk factor with the iPad mini is manageable. Apples tablet install base continues to grow faster than any other company and its retention rate of 81% is the strongest in the industry. Better yet, 36% of consumers who do not own a tablet have said they plan to buy an iPad in the future.

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