Once Upon A Time Season 1 DVD For Sale is an American fantasy drama television series created by Lost and Tron: Legacy writers Edward Kitsis and Adam Horowitz, that premiered on Sunday October 23, 2011, on ABC. New episodes air Sunday nights at 8:00 pm ET/7:00 pm CT. On November 3, 2011, ABC ordered the back nine episodes for Once Upon a Time, bringing the first season to a total of 22 episodes. On May 10, 2012, ABC renewed the show for a second season.
Eight years previous to The Apprentice Season 12 DVD For Sale pilot (the two had just completed their work on Felicity, in 2002), Kitsis and Horowitz became inspired to write fairytales out of a love of "mystery and excitement of exploring lots of different worlds." They presented the premise to networks, but were refused because of its fantastical nature. The two learned from their time on Lost to look at the story in a different way, that "character has to trump mythology"; they expanded, "as people, you've got to see what the void in their heart or in their lives is to care about them... For us, this was as much about the character journeys and seeing what was ripped from them in coming to Storybrooke – going at it that way as opposed to making it the 'break-the-curse show.'" Despite the comparisons and similarities to Lost, the writers intend them to be very different shows. To them, Lost concerned itself with redemption, while Once Upon a Time is about "hope". Lost co-creator Damon Lindelof aided in the development of Two and a Half Men Season 9 DVD For Sale as a consultant, but had no official credit for the pilot. To differentiate the storytelling from what the audience already knew, the writing staff decided to begin the pilot with the end of the typical Snow White fairytale. Themes concerning family and motherhood were emphasized, in contrast to the focus on fatherhood in Lost. Kitsis and Horowitz sought to write strong female characters, rather than the classic damsel in distress. Horowitz stated their desire to approach each character the same way, asking themselves, "How do we make these icons real, make them relatable?"