Last week, at Mercedes-Benz Fashion Week Tokyo, a group of ugg pas cher
fashion “influencers,” including myself, met up with officials from Japan’s ministry of economy, trade and industry. We were presented with a didactic presentation explaining what the government is calling the “Cool Japan Initiative.” Chock full of flow charts and diagrams, the presentation basically said that the Japanese government, along with private sector companies, would invest ￥50 billion (about $50 million dollars at current exchange rates) over a twenty year period to help Japanese companies in the cultural sector expand overseas.
That Japan is “cool” didn’t need to be bottes ugg
explained with a flow chart. Tokyo could easily lay claim to the title of the world’s fifth greatest fashion capital, after the main four (New York, London, Paris and Milan), not just because of the hugely influential Japanese wave, including Rei Kawakubo and Yohji Yamamoto, but also because there are few cities on the planet in which street style is as inspiring as in Tokyo.
Then, why is it that ― beyond a trickle of names like Sacai and Toga ― ugg soldes
so many post-Comme des Gar?ons Japanese fashion designers remain largely unknown internationally? In fact, unless you’re a seasoned visitor to Tokyo, much of what’s most vibrant and stimulating about the city’s fashion scene remains inaccessible; locked away in the hives and hubs of Harajuku, Shibuya and Aoyama as well as in hipster areas like Koenji and Shimokitazawa.